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Attitude for the Altit The high-level view of Social Media Overview
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Page 1: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Overview

Page 2: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Overview

Page 3: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Overview

broad strokes

motives for engaging

working definition

Page 4: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Social Media “defined”

Page 5: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Social Media “defined”

I think I’ll go homeand do some Social Media!

I think I’ll go home and watch some Expanded Cable!

Page 6: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Social Media “defined”

Social Media is a class of web services with specific attributes

Organization

People

Freedom

Technology

+

+

+

Page 7: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Social Media “defined”

Social Media is a class of web serviceswith specific attributes

Organization

People

Freedom

Technology

The payoff is in the interactions

X

Page 8: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Social Media “defined”

Social Media is “word of mouth” with two added dimensions

Space

T i m e

Page 9: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Social Media “defined”

Social Media is NOT aboutgiving up control

Social Media is a loosely-batchedclass of tools that can help you sort through

the noise, for the parts of the webthat have context to YOU

Page 10: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Broad Strokes

Dynamic for success…

once was what you knew

then was what you could find

now is what your network findshuman powered search

Page 11: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Broad Strokes

human powered search

Example: research

Page 12: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Broad Strokes

human powered search

Example: research

Page 13: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Motives for engaging

the conversations happen anyway

Page 14: Social Media from 30,000 feet
Page 15: Social Media from 30,000 feet

Attitude for the AltitudeThe high-level view of Social Media

Social Media “defined”

I think I’ll go homeand do some Social Media!

I think I’ll go home and watch some Expanded Cable!