Social media for_rookies_preview

Welcome Social Media for Rookies Preview Webinar Host: E. Keith Bailey 1Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

2E. Keith Bailey Business Solution Partner with The Marketing Rookie CEO, X-treme Consulting Group Business Management Consultative Services Best Practices Project Management Financial Management Services [email protected] Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

3Andrea S. Bailey Social Media Marketing Strategist Marketing Coach Event and Concept Design Management www.themarketingrookie.com www.facebook.com/socialmediaforrookies Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

What is Social Media?Socialmedia is anextension ofyour webpresence Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

5 Social Media 1011. Overview of Social Marketing2. Social Media and Social Networking3. Why is it Important for Professional Communications4. Developing the right Social Media Networking Model Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

7What are the Top MostVisited Social Sites of 2012 Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

8Top Most visited sites1. Google2. Facebook3. Yahoo4. Youtube5. Wikipedia6. msn7. Amazon.com Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

9Top Most visited sites8. ebaY9. Twitter10. Bing11. Craigslit12. WordPress.com13. Aol.14. Ask15. Linkedin Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

11Social Media and Social NetworkingSocial media technologies to communicateto various communities.Both industrial and social media technologies provide scale and arecapable of reaching a global audience. Industrial media, however,typically use a centralized framework for organization, production, anddissemination, whereas social media are by their very nature moredecentralized, less hierarchical, and distinguished by multiple points ofproduction and utility. Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

12Social Media and Social NetworkingSocial media technologies take on manydifferent forms including magazines,Internet forums,weblogs,socialblogs,microblogging,wikis,socialnetworks,podcasts, photographs orpictures, video, rating andsocialbookmarking. (wikipedia) Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

13Social Media and Social NetworkingSocial media technologies take on manydifferent forms includingmagazines,Internet forums,weblogs,socialblogs,microblogging,wikis,socialnetworks,podcasts, photographs orpictures, video, rating andsocialbookmarking. (wikipedia) Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

What is the definition ofNetworking? Networking is the process of developing and leveraging mutually beneficial relationships. It is a process that takes time and effort. Networking involves establishing a trusted business relationship before actually doing business. Networking involves engagement and follow up and investment of yourself. Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

What does Social Media meanfor your strategy and plans? Social media is now a fundamental part of day to day business and social life Normal for a manager and professionals to use it Communication via social media often preferred over email by some users Will be used by your clients, referrers and potential recruits Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

Why social media important Stay in contact with your network Stay in contact with people you meet See who people in your network know Be easy to be found Demonstrating expertise 17 Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

Avoiding confusion Strategy for service offering Clear responsibilities Integration key A content strategy is key because social media is content hungry Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

20 Social Media 2011. Branding with Social Media/Networking2. Marketing with Social Media/Networking3. Incorporating Social Media/Networking into your Business Plan 14. Incorporating Social Media/Networking into your Business Plan 2 Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

21 Social Media 102 Branding with Social Media/Networking Marketing with Social Media/Networking Incorporating Social Media/Networking into your Business Plan 1 Incorporating Social Media/Networking into your Business Plan 2 Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

Successful Social Media Branding What is Branding is putting your company into the social mediasphere where existing and potential members can learn about you. Benefits of branding include: Increased feedback and discussion Drive traffic to your Web site Spread information Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

24 Social Media 102A Social Media Campaign is NOT about the association but rather a focus on a specific issue, project or action comprising elements specifically designed to capture consumers attention and bring about interest and participation (for the people, by the people). Building email lists Attracting customers Getting people to take action Attracting sales Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

What should your business have and how canSocial Media be incorporated in your businessplan? Your business needs a website. Your social media pages will link to your website. Research your potential market and determine who you are trying to connect with. Develop a business marketing plan which includes which social media would best target your market, how often to update and interact, and how best to tie your social media pages to your website. Develop a plan to see what works and what does not. The website statistics should show who visits the website and where from. Results must be monitored to see if your social media plan is working. It is recommended to use just two social media/networking sources at a time to see what works the best and where your customers are. Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

28 Social Media 3011. Creating a data driven strategy2. Finding the right Reporting tools and applications for data analysis3. Understanding and interpreting Social data Part 14. Understanding and interpreting Social data Part 2 Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

29 Social Media 3011. Creating a data driven strategy2. Finding the right Reporting tools and applications for data analysis3. Understanding and interpreting Social data Part 14. Understanding and interpreting Social data Part 2 Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

What key implementations will help us with ourwebsite SEO results and make our websitesmore search engine friendly? Website content Content should be relevant and up to date with workable links, heading tags, and anchor text that gives the basic idea of what the page is about. Ex. Using blogs and articles with main keywords and links to the website. Keywords and/or phrases Use specific keywords with the largest search volume. Page titles should be compelling to your surfers and contain the most important keywords. Search engine friendly URLs Use a main keyword domain name or a main keyword file name. Optimize images by naming images correctly, use keywords, and place images near relevant content. Web analytics They measure top referring keywords, referring domains, click paths, geographical referrals, visiting trends, top landing pages, conversion rates, bounce rate, website visits, and time on page. Easy website navigation Page load speed should be fast, have accessibility, be easy to find information using words About and Contact, and relevant information that visitors expect to see. Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

Thank you for attending! Business Tips for Rookies Webinar Host: E. Keith Bailey 34Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

Thank you for attending! Business Tips for Rookies Webinar Host: E. Keith Bailey 35Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012

Social media for_rookies_preview

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