Social Media for Wine Marketing - Eastern Winery Exposition

Social Media Networking for Wine Marketing.

Kris Chislett

• BlogYourWine.com- Online Strategy

• MobileWineryWebsites.com- Mobile Websites

• [email protected]

• Cell: 904-472-1727

What is Social Media

• Social Media is just the Internet.• One-on-One conversations online.• Social media is just “word of mouth”….

ON STEROIDS!!!!• Something you don’t have a choice in!

Why Social Media?

• You don’t have a choice!• Products / services coming to find consumers.• Social Media is a requirement for brand

growth.• The #1 website in the world is Facebook. • In 2008, Social media overtook porn as the #1

activity on the Web.• Good reviews and points alone no longer sell

wine.

Advertising is Changing!

92% of consumers around the world say they trust recommendations from friends and family.

47% of consumers around the world say they trust TV, magazines and newspaper ads.

What’s the ROI of Social Media?

In Social Media…some people will like you…

…and some won’t!

So Many Networks…Not Enough Time!

Hierarchy of Social Media Networks

1st Google +2nd Facebook

3rd Social Search4th Pinterest5th Blogging6th Twitter

7th Everything Else!

Define Your Goals

• What are you hoping to achieve?• Are your goals realistic?• What is your timeframe?• Can you use other businesses as

benchmarks?• Does it have a budget?• Will you need to outsource / hire?

The ROI of Social Media…

“EdgeRank” Explained

1 in 10 Messages Should be a Sell Message

Social Search

• SocialMention.com• Vintank.com• Immediately see who is talking about

your wines / wine brand online.• Directly engage with your customers. • Starts at free, then jumps to $35 for

more features.

Blogging• Not something to be taken lightly!• Abandoning a blog is BAD!• Posts ideally every other day, a

minimum of once a week.• Built in to your existing website.• Keep posts short, sweet and full of

images.• Google likes blogs!

The ROI of Twitter7:18pm

7:19pm

7:21pm

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Conclusion

• The companies who survive will think digitally.• You have a limited control of your brand

online.• Engaging/original/frequent content• Good points last a vintage, your story lasts a

lot longer.• Don’t give up!• Invest in the future.

Thanks for listening!

Any Questions?

Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline Strategy Website/Mobile Website [email protected]: 904-472-1727