Social media for us five things to do now for call

Five things to do – right now – to make social media work for us

Congratulations! You now own your

own network & newspaper

How do we work together?

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Five Things We Can Do

• Be Strategic: Don’t lose sight of priorities• Become an Informer: Build presence on Twitter• Make Your Own News: Make Photos/Videos

available using Flip Cameras, Twitpic, & Flickr• Go home! Build robust on-line home for your

work & use metrics to track success• Build a Fan Base: Use Facebook to provide a

“home” for supporters

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Be Strategic• Communications Goals should rule• What is your strategy?• Does this tool fit? • Think “Audience” and “Action”• Are you the right messenger? • Are you listening? • Starting a discussion? • Participating actively?• What is your near-term goal? • Long-term?

Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/

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Be an Informer

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Twitter Basics• Messages – 140 characters –

a “Tweet”• Messages available to anyone

– but sent directly to your “followers” accounts

• Messages from the people you “Follow” sent to your account – all messages accessible through searching

• Individual users have account names – identified by “@NAME”

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Twitter?

• 10 Billion messages sent

• 140 characters or less

• Millions of individual broadcasting networks with custom-built audiences

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Be an Informer – Start @Twitter• Sign up for a free account and fill out

your profile by adding an image and one-line bio and include a link to your site.

• You can read on the web or send messages to your phone or IM client. Decide what works best for your working style.

• You can "protect your updates" or "open." Pros/cons to each.

• Decide whether you want an organizational account or individual account.

• Share the workload - should not just be one person. Listening on Twitter can take 5 or ten minutes of your day each day.

http://socialmedia-listening.wikispaces.com/Project+19Social Media - 5 things we can do now

Twitter Starting Point - Listen

• Counter-intuitive – listen first• Follow 5 new people – see who they

“listen” to, then five more, then five more – watch the conversation happen

• Try a search – Search.Twitter.com• Try “California Budget” “Immigrant” “p2”• Read the conversation – who is saying

what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php

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Listen…Search a

“hashtag”

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What have you learned by listening?

• What conversations are out there?

• Who is having them?• Is there a voice missing

from the discussion? • Is there information

missing?• What value can you add?

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So – what do you have to say?• Personal thoughts and reflections that meet your goal?• Are you first? The only? The most trusted to share it?• Replies (@twittername) - this comes from listening to your

followers (you have to follow back to see their tweets). The more personal the reply, the higher the impact.

• Direct replies (d twittername) - this isn’t in the public timeline, but it helps build deeper bonds to talk directly to someone like this. This is helpful to answer people when it is a private matter or when you want to show concern (i.e. someone reports an accident, etc.)

• New blog posts – yours & promote other people’s blog posts that are of interest

• Announcements - if it is interesting, tweet it • Shout outs - @twittername rocks! Thanks for the great link:

http://insertlink.com These make people feel great, too.

Adapted from http://www.horsepigcow.com/2008/04/tweeting-for-companies-101/13Social Media - 5 things we can do now

Twitter – Take the Plunge

/

John Myers, KQED – “…I think the broader the

focus of the tweets, the harder it gets. I sometimes find myself straying a bit beyond what I think is most valuable. I think folks who tweet anything and everything tend to water down their value. “

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Twitter – Take the Plunge

@ShaneGoldmacher, LATimes “I would say that Twitter can be most

effective to cover live, as they are happening events.

Also, can be most useful to point out stories or things people would otherwise miss.”

He added, “Generally, the most effective way to gain followers/a following is to find unique, timely and accurate information and disseminate it.”

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Make Your Own News

• Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr

www.flickr.com/photos/whiteafrican/3100136010/

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Record It!

• Flip Video Cameras

• $75 changes everything!

• Easy to use• Easy to upload• Easy to share• Easy to evangelize

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Using Video – Making a Point

Lobby Day 2010 A Tree Falls & Everyone Hears

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Taking Video – Making it greatTaking Video• Framing: The closer the shot the better. Faces are great. Don’t be afraid to get up

close and personal with people. But DO NOT USE the ZOOM. • Background: If you have a choice between a white background and anything else,

pick anything else!• Lighting: Try to shoot with your back to the light source. • Fluidity: The goal here is to reduce jerkiness. Think of your body as a tripod. The

more solid the base (you), the more solid the shot. • Audio: The audio capabilities of a flip camera are usually very limited, so get close –

especially if you have a lot of background noise.

Other helpful tips for filming an interview: • Ask the subject not to look in the camera, but to keep eye contact with you and carry

on the conversation as naturally as possible.• Frame the shot with the head and upper chest showing and with the subject off-

center to one side or the other.• If you can, have a friend hold the camera while you stand off screen and ask the

questions. This gives a natural feel and lets you focus on engaging the interviewee.

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Take Pictures – Define the Images & Debate

• Cameras• Cellphones• iPhones

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Distribute your photos - instantly

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Distribute your photos - instantly

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Aggregate your photos

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Keys for Success – Flickr & Photos

• Choose your photos carefully before you upload – free accounts have limited space

• Resize and compress photos before you upload – size and clarity matter

• Make friends & join groups: Flickr is more than just an image hosting site – it’s also a community. Join groups, search for friends and invite others to join you.

• S.E.O – Take advantage of the opportunity to boost your search engine optimization when you use Flickr. Always choose wisely when naming your images – and always include descriptions.

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Let’s build a home

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Let’s build OUR home

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• Websites are cheap• Websites are easy• Websites can be updated• Websites are YOUR space

Let’s build OUR home

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Wordpress in 5 minutes or lessGetting Started

• URL - www.mywebsite.com OR www.mywebsite.wordpress.com

• Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.

• Medium – Take advantage of the power of wordpress –purchase your own domain and hosting services and download wordpress software onto your website.

• 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.

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Wordpress Tips & Tricks• Free Themes: Wordpress.org offers free

& customizable look & feel

• Easy content management: Upload files & media with automatic tools.

• Plugins: Vast library of free plugins (forms, twitter, data managers)

• Engage your audience! Comments, SMS, events, blogs

• Keep it Fresh – Give people a reason to return

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Track It!Unique VisitorsVisits/VisitorsPagesHitsRobots/SpidersVisits DurationReferrersKey words/phrases

Your Boss or Funder

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Facebook Fan Pages

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Facebook Fan Page – Alert

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Facebook Fan Page – Listen & Engage

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Facebook – Get Fans, Get Real

• You gotta sell it / engage it• Make it findable – embed

on your website• Invite, Invite, Invite• Engage with Facebook Apps,

Comments, & Photos • Video, video, video – yours,

others, lots!• Buy ads – don’t be shy…or

cheap

Adapted from Mari Smith’s 21 Creative Ways to Increase Your Facebook Fanbase34Social Media - 5 things we can do now

Facebook – Engage & Measure• Put someone in charge & make them accountable• Refresh, remix, reboot content all the time• Track, measure and grade your progress

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How do we work together? Discussion

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