Social media for translators

Speaker: Katarzyna E. Slobodzian-Taylor BA MA DPSI

Social Media for TranslatorsNWTN BOOST YOUR COMMUNICATIONS DAY

© K. E. Slobodzian-Taylor

1. About the speaker.2. Why do translators need communication?3. What are social media?4. How can we translators use social media for

professional purposes?5. What tools are available and how to make the

most of them?6. How can I introduce social media into my daily

work?7. What do translators think about social media?8. Questions and Answers

AGENDA

© K. E. Slobodzian-Taylor

© K. E. Slobodzian-Taylor

About the Speaker• BA in English• MA in English (with Dutch)• Full-time freelance medical and technical translator• DPSI and a former legal and medical interpreter• Over 6 years of professional experience (including

UK, Australia, Indonesia)• Associate member of ITI and member of ITI Medical

& Pharmaceutical Network Committee• Member of Polish Business Club in Jakarta• Social media and IT enthusiast

© K. E. Slobodzian-Taylor

Direct Clients

ME

AgenciesOther

Translators

Translation is NOT an isolated business!

© K. E. Slobodzian-Taylor

Scenario 1 Stéphanie Klebetsanis, English, Italian & German to French translatorI want to know why there is so much controversy around the official French translation of ‘hashtag’. I’d like to discuss this with my colleagues in Québec, France, Switzerland and Belgium.

Scenario 2

Marie-Hélène Mahy, Arabic & English to French translatorI have just moved to London, and would like to meet local translators.

Scenario 3

Maja Źróbecka, English to Polish translatorI specialise in medical trials, and would like to showcase my expertise to potential clients. ?

? ? ? ?

© K. E. Slobodzian-Taylor

Solution to Scenario 1:

Groupe des Traducteurs et Interpretes professionnels francophones on Facebook

© K. E. Slobodzian-Taylor

Solution to Scenario 2:

London monthly TweetUps @LdnTweetUp #LdnTweetUp

© K. E. Slobodzian-Taylor

Solution to Scenario 3:

LinkedIn profile

© K. E. Slobodzian-Taylor

Learning

Networking

Work-generating machine

© K. E. Slobodzian-Taylor

Means of communication in the translation industry constantly evolve.

Don’t get left behind.

Pen & Paper

Telephone E-mail

Instant Messagi

ngSocial media

© K. E. Slobodzian-Taylor

What are social media?

Forms of media that allow people to communicate and share information using the internet or mobile phones.

Source: Cambridge Business English Dictionary © Cambridge University Press

K. E. Slobodzian-Taylor

© K. E. Slobodzian-Taylor

Personalised Strategic Plan

MissionGoalsTarget

TacticsReal Measurable Results

© K. E. Slobodzian-Taylor

TOOLS

K. E. Slobodzian-Taylor

PAGES GROUPS

General

Wantwords, eCPD Webinars, Food for Translators, Internet Marketing in the Translation Industry

Translators, Translation Zone, Watercooler: for translators and interpreters, Translation Tools, NT = Networking Translators, Interpreting and translation forum

Associations

NWTN, Institute of Translation and Interpreting, American Translators Association, Stowarzyszenie Absolwentów UAM

Translators’ Associations: The Chartered Institute of Linguists,

Language- specific

Tłumacze z polskiego, Nederlands als tweede taal.nl

Groupe des traducteurs et interprètes professionnels francophones, Tłumacze

Subject-specific Translating for Europe

Technical Translations - Traducciones Técnicas

Location-specific Translators USA Translators and Interpreters in

LondonJobs EU Careers Translation Jobs

K. E. Slobodzian-Taylor

TOOLS

K. E. Slobodzian-Taylor

Twitter users

General@newstranslation @Translate_News @tradonline @TranslateEvents @xl8book @jaynefox @ChrisDurbanFR @mstelmaszak @ADiamantidis

Associations @NWTN_UK, @ITIUK @ITIBulletin, @CIOLinguists, @atanet,

Language- specific

@tlumaczeniowy, @TolkenSelect, @taalunie.org, @ITIDutchNetwork

Subject-specific @SDL, @fxtrans, @bmj_latest

Location-specific @LdnTweetUp @ITIScotNet @walesliterature

Jobs @hyperlingo, @Translate_Jobs, @translatepls

Hashtags: #xl8, #l10n, #IntJc, #t9n

*Recommended reading: The Little Book of PR for Translators: Publicity for your business on a shoestring budget by Nicole Y. Adams (available on Amazon)

© K. E. Slobodzian-Taylor

TOOLS

© K. E. Slobodzian-Taylor

K. E. Slobodzian-Taylor

LinkedIn Groups

General Freelance Translators - Interpreters Network, Freelance Translators Lounge, Translators Worldwide

AssociationsMembers of the Institute of Translation and Interpreting, American Translators Association, NAATI, International Association of Professional Translators and Interpreters,

Language- specific

English Language Translators, Arabic Translation, Chinese Translators Group, Polish Translators Worldwide, Portuguese Translators

Subject-specific

Medical Translation, Polish medical translators and writers, Legal Translation Network Group, Marketing & Advertising Translators, Localization Professional, Translation Zone

Location-specific Clinical Traials in Poland, Translators living in Spain

Jobs Language Jobs ( LangJobs ), Medical Translator Jobs & Careers Forum

K. E. Slobodzian-Taylor

Social media for busy translators

Facebook

• Update your status

• Like a few updates

• Make a few comments

• Share a link (article)

• Like a new Page or join a new group

• Follow a colleague

• Start a discussion in a group or on a Page

• Check events

• Update your status (with hashtags)

• Retweet other updates

• Favourite an update

• Make a few comments or reply to a tweet

• Share a link• Connect with a

colleague• Follow back

(and/or thank) your new follower

• Update your status• Like a few updates• Make a comment• Share a link (article)• Add a colleague• Join a group• Start a discussion in

a group• Follow a company• Check available apps• Add more information

to your profile

K. E. Slobodzian-Taylor

Social Media Management(TweetDeck, HootSuite, Seesmic, Myweboo)

© K. E. Slobodzian-Taylor

© K. E. Slobodzian-Taylor

Netiquette

• Separate professional from private•Make sure your profile is complete and

stands out• Share information relevant to your audience• Involve others in your updates•Add visuals, links, maps etc.•Be a giver and a taker• Engage with other users in a polite way•Mind your language (grammar & style)•Avoid spamming

© K. E. Slobodzian-Taylor

Comments from Translators

Stéphanie Klebetsanis:

• Quick and direct feedback on the term• Main resources in a particular market or

country• More reliable than Proz

Marie-Hélène Mahy:

• Met 5 people in less than 1h30 and felt inspired by them

• Started to join the Pages of the attendees and follow them attentively

• Job enquiry for French translations

Maja Źróbecka:• In 6 months LinkedIn profile helped 5 clients find

me• Exposure and networking opportunities

• Own group for Polish medical translators and writes

© K. E. Slobodzian-Taylor

Any questions?

Slobodzian Language Solutions

@slobotaylor

Katarzyna E. Slobodzian-Taylor

keslobodzian-taylor