Social Media for the Scared for @GirlGuiding

SOCIAL MEDIA

FOR THE SCARED

Dr Bex Lewis, Digital Fingerprint

http://j.mp/sms-guides

February 2015 for: http://www.girlguiding.org.uk

This work is licensed under a Creative Commons

Attribution-NonCommercial-ShareAlike 4.0 International

Today’s Session

• Introductions

• What is social media?

• Why bother with social media?• Introducing: social media culture

• Why is there so much fear?

• Where to Share? The toolboxOpportunities, ethics and etiquette

• Facebook

• Twitter

• YouTube

• Blogging

• Other

• Basic Strategies: Who/When?

https://twitter.com/drbexl

Let’s “tweet” each other… “Let’s Tweet Each Other”

WHAT IS SOCIAL MEDIA?

Image Credit: Facebook Meme

Even though in practice, face-to-face

communication can, of course, be

angry, negligent, resistant, deceitful and

inflexible, somehow it remains the ideal

against which mediated communication

is judged as flawed.

Prof Sonia Livingstone, Children and the

Internet: Great Expectations and Challenging

Realities. 2009, p26

SOCIAL Media

Don’t look to “PUBLISH” but to

“CONVERSE”

Image Credit: SXC.Hu

http://youtu.be/MpIOClX1jPE

WHY BOTHER?

POSSIBILITIES

Understand the Culture

http://youtu.be/zxpa4dNVd3c

Networks of Networks

Image Credit: Purchased Stockfresh

Social Media: More than

the cherry on the cake!

FEARS

WHY IS THERE SO MUCH FEAR?

Image Source: RGBStock

An incredible new

technology enables the

transmission of text on a

worldwide basis. It rapidly

reduces production and

distribution costs and for the

first time allows large

numbers of people to access

text and pictures in their

own homes.

https://twitter.com/hanelly/status/405754162555944960/photo/1

A moral panic may be

defined as an episode, often

triggered by alarming media

stories and reinforced by

reactive laws and public

policy, of exaggerated or

misdirected public concern,

anxiety, fear, or anger over a

perceived threat to social

order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research-

Companion-to-Moral-Panics-Intro.pdf

Image Credit: Stockfresh

Human Beings

at machines, not

“are machines”

Image Source: Stockfresh

Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist

Digital Literacy (JISC)

“digital literacy defines

those capabilities which

fit an individual for living,

learning and working in a

digital society”

WHERE?

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

http://www.adweek.com/socialtimes/kids-social-media/496323

7 Essentials for Facebook

1: Personal Profile

2: Write on Walls

3: Pages

https://www.facebook.com/girlguidinguk

Managing Expectations

While we welcome members’ posts,

comments and feedback on Facebook,

Girlguiding is a non-political organisation

and we reserve the right to remove or delete

any posts that are of an overtly political

nature, that infringe Facebook’s Terms of

Service, that are identified as spam, that are

designed to cause offence or otherwise

detract from the positive experience of the

majority of our Facebook users.

https://www.facebook.com/girlguidinguk/info?tab=page_info

Facebook Insights

4: Groups

https://www.facebook.com/groups/2247586524/

This is an unofficial group for members of Girlguiding to share ideas & thoughts about anything involved in Guiding.

Stuck for game ideas? Looking for a new badge to work through? Got a dilemma in your unit? Come & chat here in the group with fellow Guiders for ideas; any info you need, any questions you’d like to ask, stick them in the group. All we ask is that you try & keep on topic as much as you can. We don’t mind the odd occasional bit of randomness though!

Racist, rude & discriminatory posts will be deleted, in line with official Girlguiding recommendations. Please do not post anything that may bring Girlguiding into disrepute.

Although we are an unofficial group and not endorsed by Girlguiding, we always want to adhere to official policy within the group, so please keep this in mind before posting. We would particularly like to highlight Girlguiding online policy, which we would like you to think about before posting in the group, particularly with regards to posting pictures. The policy can be found here -https://www.girlguiding.org.uk/members_area__go/running_your_unit/safety/communication__online_safety.aspx (You will need to log into Go! to view the page). If you haven’t already read the pages there, please have a look. When posting pictures of girls, as long as you have written permission from the parents before you put them up and avoid mentioning full names or other information that could reveal their identities, then it is allowed. If admins see anything posted where a child can be identified and no permission is ascertained, info will be deleted.

If you want to sell anything in this group keep it Guiding related. We're all badge addicts and happy to see badges being sold on here, old uniform and equipment, anything like that as long as it's Guiding related. Any posts selling stuff not related (ie. not craft/badge/uniform) will be deleted. Repeat offenders will be blocked. People signing up just to advertise their business will likely be deleted. Posts advertising non-Guiding-related businesses will also be deleted.

Lots of new people are asking to join, & we try hard to keep spambots & profiles out of the group; it's always possible that someone may slip through the net either way. If you are human(!) & believe we have rejected your request in error, please send us a message & let us know.

5: Events

6: The Like Button

7: Help!

https://www.facebook.com/help

We can see the potential for…

Image Credit: Landingnet.co.uk

10 Essentials for Twitter

1: 140 Characters

https://twitter.com/girlguiding

2: Retweets

Train Tweets

3: Conversation

4: Followers

5: Bio

https://twitter.com/DursleyGuiding

6: #Hashtags

7: Trending Topics

01/02/15: 13:48

8: Favourites

9 : Verification

https://twitter.com/Tanni_GT

10: It’s good for…

• New connections via shared

interests

• Building your “brand”

• Pre/During/Post Event Conversations

• Breaking news

• Asking questions

• Sharing good resources

• Sharing pithy statements/quotes

• Being “polemical”

P.S. https://support.twitter.com/articles/14589-how-

to-add-your-phone-via-sms

We can see the potential for…

http://www.adweek.com/socialtimes/kids-social-media/496323

YouTube: “How To…”

https://www.youtube.com/user/girlguiding

http://youtu.be/Z7dLU6fk9QY

http://youtu.be/9Jhd3HXcaEk

http://www.adweek.com/adfreak/infographic-ideal-length-everything-online-

tweets-youtube-videos-160972

http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013

https://vine.co/v/bTiAYaT2QpD

MOBILE

http://www.slideshare.net/IanSmith22/increasingly-mobilesocialinforgraphic

We can see the potential for…

Blogging

Ideas for Content?

• “See what we’ve been up to”

• Thoughts & Reflections

• Reviews (Books, films, websites) etc)

• Ideas for debate

• Interviews (Text, Audio, Video)

• ‘Best Of’ Content

• ‘How-to’ Posts

• 10 things you can…

• Guest Posts

Image credit: RGBStock

Get Inspired…

Think About

•Who are you blogging for?

•How often can you blog?

•What style of blog will you use?

•What content can you produce?

•What do you want Google to find?

•Who else can you bring on board?

Audio?

https://audioboom.com/drbexl

https://www.pinterest.com/search/pins/?q=Girlguiding&term_meta%5B%5D=Girlg

uiding%7Ctyped

Visual?

http://instagram.com/girlguiding

http://www.wpragency.co.u

k/wp-

content/uploads/2015/01/S

ocialMediaReport.pdf

http://www.snapchat.com

http://www.whatsapp.com

We can see the potential for…

Principles of Good Engagement

•Be interesting

•Be encouraging

•Be active

•Be helpful

•Be authentic

Image Credit: Stockfresh

Image Source: RGBStock

Strategy:

Who/When

Who does social media?

Who is YOUR audience?

•Who are you

interested in

reaching/listeni

ng to?

•What ‘problems’

are you seeking

to solve for

them?

Image Credit: Purchased Stockfresh

Hootsuite

http://www.slideshare.net/drbexl/daily-twitter-workout

Youth Leaders: A Few Thoughts!

• Look for the opportunities for

discussion and connection

• Build into policies about e.g. dealing

with pastoral issues.

• Establish accountability procedures,

e.g. another leader in Private

Message conversations

• Ensure your groups understand you

can’t give counselling and may have

to pass on the information they share

if at harm

• Define curfews and acceptability of

what can be shared – publically or

privately

Advice from Paul Windo, Urban Saints

Youth Leaders: A Few Thoughts!

• Permissions/Consent

• Seek permissions from parents for

contacting young people via email, mobile

or other platform.

• Establish consent for the use of

photographs for publicity, on group

websites, or placing on Facebook.

• Consider creating a catchall statement to

place upon registration forms, which

assumes these permissions unless parents

opt-out.

• Language

• Use clear, unambiguous language, avoiding

abbreviations that can be mis-interpreted.

For example LOL typically means ‘Laugh

Out Loud’, but can also read as ‘Lots of

Love’.

• Take care how you sign off in

communications. Avoid e.g. “luv” or “xxx”

Advice from Paul Windo, Urban SaintsImage Credit: Stockfresh

We’re excited by…

What is your ONE

takeaway action?

@drbexl @digitalfprint

Questions?