Social Media for the Scared for @C_of_E

• 1. SOCIAL MEDIAFOR THESCAREDThis work is licensed under a Creative CommonsAttribution-NonCommercial-ShareAlike 4.0InternationalDr Bex Lewis, Digital Fingerprinthttp://j.mp/smscared0914Sept 2014 for: http://www.churchcommstraining.org

2. https://twitter.com/drbexl 3. Lets Tweet Each Other 4. Image Credit: Facebook Meme 5. http://youtu.be/MpIOClX1jPE 6. "If you want to build a presence in the social mediaplatform, then you need to be present."- @unmarketing 7. @drbexl 8. The digital environment is not a parallel or purely virtualworld, but is part of the daily experience of many people,especially the young. Social networks are the result ofhuman interaction, but for their part they also reshape thedynamics of communication, which builds relationships: aconsidered understanding of this environment istherefore a prerequisite for a significant presencethere.Pope Benedict XVI (2013)@drbexl 9. The Big QuestionsWhyWhoWhatWhereWhenTo achievewhat?How do thedigital toolshelp achievethis? 10. WHY BE ONLINE? 11. Image Credit: The Worship Cloud 12. Understand the Culture 13. http://youtu.be/zxpa4dNVd3c 14. The Church Front Door?For many churchgoing is no longer thecultural norm. People dont actively ignorethe church: they dont even think about it.Matthew 5:13-16 calls us to be salt andlight in the world, and for thousands in thedigital age, that world includes socialnetworks such Twitter, Facebook, YouTubeand Pinterest. With literally billions in thedigital spaces, the online social spacespresented by churches need to beappealing, welcoming, and not look likethey are just an afterthought: they are noweffectively the front door to yourchurch for digital users, and you ignorethose spaces at your peril.http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu 15. We are not selling something to the world that willmake more people like us, believe in our story, joinour churches. We are trying to be something in theworld that invites connection and compassion,encourages comfort and healing for those in need,and challenges those in power to use that power inthe service of justice and love(Drescher, 2011, 127) 16. Networks of Networks 17. Source: Netcasters? 18. Image Credit: Purchased StockfreshSocial Media: More thanthe cherry on the cake! 19. #ChristmasStarts 20. #ChristmasMeans 21. #ChristmasMeans#EasterMeans 22. WHY IS THERE SO MUCH FEAR?Image Source: RGBStock 23. An incredible newtechnology enables thetransmission of text on aworldwide basis. It rapidlyreduces production anddistribution costs and for thefirst time allows largenumbers of people to accesstext and pictures in theirown homes. 24. Furedi suggests that moral panics havea tendency to occur at times whensociety has not been able to adapt todramatic changes and when suchchange leads those concerned toexpress fear over what they see as aloss of control.http://www.aber.ac.uk/media/Students/lcs9603.htmlImage Credit: Stockfresh 25. Digital Literacy (JISC)digital literacy definesthose capabilities whichfit an individual for living,learning and working in adigital societyImage Credit: http://www.jiscdigitalmedia.ac.uk/video-assist 26. Lion Hudson(2014) 27. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a-digital-disciple-with-changingworship 28. Love thy neighbour?What does it mean to love your neighbour in a worldin which a friend might as easily be the kid from downthe street you grew up with as a woman in Botswanawhom youve never seen in person and only know inthe context of Facebook status updates, photos, andnotes? How can we negotiate spiritual interaction inthese contexts without losing sight of basic elements ofChristian faith expressed in traditional embodied andgeographically located practices of prayer, worship, andcompassion towards others?Tweet if You Heart Jesus, 2011, p.xiv 29. Human Beings atmachines, notare machinesImage Source: Sxc.Hu 30. What (Biblical) values do we want tosee in our (digital) world?Image Credit: iStockPhoto 31. WHERE? 32. OPENING THE TOOLBOX 33. http://www.maylor.net/2013/08/5/social-media-explained-for-churches 34. http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png 35. Image Credit: Landingnet.co.uk 36. Whats it good for? New connections via shared interests Building your brand Pre/During/Post Event Conversations Breaking news Asking questions Share good resources Sharing pithy statements/quotes Being polemical 37. 2012 Instagraphic 38. http://twittercounter.com/pages/100 39. Twitter Spokesperson:Twitter brings youcloser to the thingsyou are passionateabout - and for millionsof people across theglobe that is faith.http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons 40. https://twitter.com/c_of_e/ 41. https://twitter.com/ourcofe 42. https://twitter.com/BathWells 43. https://twitter.com/ccwinch 44. https://twitter.com/spckpublishing 45. https://twitter.com/biblesummary 46. https://twitter.com/Natwivity 47. Following & Piggybacking 48. RT: The Power of the RetweetImage Credit: Todaymade.com 49. Lists 50. Trending Topics: 18/9/14 1758 51. Hashtags ExplainedImage Credit: Purchased Stockfresh 52. Train Tweets 53. Manage ExpectationsUse the 160 characterbio wellWhoWhenWhatImage Credit: Stockfresh 54. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms 55. Tweeting in Church? Good Thing? Bad Thing?Why might/mightnot people tweetin church?What mightencourage moreengagement?Image Credit: Purchased Stockfresh 56. http://www.c4lpt.co.uk/blog/2014/06/07/social-media-2014-statistics-interactive-infographic/ 57. https://www.facebook.com/drbexl 58. What can you do on Facebook? Find friendsPost status updates Leave public messages on the wallPost & Tag people in photosComment on others photos Send private messagesJoin Groups, Like Pages Link to other social media 59. Facebook functions in ministry? Encourage CommunityWhole (life) Church Groups (e.g. 20s30s) Give others insights into church lifee.g. photo sharing Offer pastoral care *Youth: PMs, CC parents/anotherleader in Advertise Events 60. Choose Who to Share With 61. The power of Like 62. Amongst Friends 63. https://www.facebook.com/DigitalBible 64. https://www.facebook.com/DigitalBible/info 65. https://www.facebook.com/bigbible 66. Facebook Insights 67. http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/ 68. https://www.facebook.com/help/ 69. WHAT ELSE IS IMPORTANT? 70. Blog Characteristics? A reverse diary (most recent entry first) A publically accessible personal journal Reflections, comments and hyperlinks Commentary/news on a particularsubject Text/Image/Links including media Interactive, especially comments Potentially informal tone 71. Ideas for Content? See what weve been up to Thoughts & ReflectionsReviews (Books, films, websites) etc) Challenging ideas for debate Interviews (Text, Audio, Video) Best Of Content How-to Posts 10 things you can Guest PostsImage credit: RGBStock 72. Get Inspired 73. Think AboutWho are you blogging for?How often can you blog?What style of blog will you use?What content can you produce?What do you want Google to find?Who else can you bring on board? 74. https://wordpress.comhttp://www.slideshare.net/drbexl/2013-decblogging-with-word-press-for-digidisciple 75. http://youtu.be/8j-Iy8fP0Ek 76. http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic/ 77. YouTube: How To Pray 78. Simple ideas for Video: Think of the STORIES you have to tell,and how you might tell them Events: Before/After Sermons: Quick Overviews/Responses People & Their Lives What can you How To? Engage with others videos: Comment (no flaming) Blog about them Add to favourites/playlist 79. http://www.slideshare.net/drbexl/youtube-13863454 80. http://www.youtube.com/watch?v=gYXGVzPydF8 81. https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA 82. http://youtu.be/ObC0lcC-hLA 83. http://www.youtube.com/watch?v=2lXh2n0aPyw 84. http://www.youtube.com/watch?v=jzIBZQkj6SY 85. http://www.youtube.com/watch?v=FpmM02IE6oI 86. http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013 87. https://vine.co/v/bTiAYaT2QpD 88. https://audioboo.fm/users/51414/boosAudio? 89. The Visual 90. http://www.pinterest.com/TCWomancomThe Power of Pinterest 91. http://instagram.com/drbexl 92. http://365project.org 93. http://www.whatsapp.com 94. http://www.snapchat.com 95. LUNCHImage Credit: Purchased Stockfresh 96. Possibilities & Fears 97. WHEN? 98. http://hootsuite.com 99. http://hootsuite.com 100. http://www.slideshare.net/drbexl/daily-twitter-workout 101. https://bufferapp.com/ 102. http://www.google.com/alerts 103. http://docs.google.com 104. http://bundlr.com/b/digitalparenting 105. WHAT SHOULDI SHARE?Image source: Stockfresh 106. Discuss: KeywordsImage Credit: Purchased Stockfresh 107. Dont look to publish butengage in a CONVERSATIONImage source: Stockfresh 108. http://anglicanmemes.com/2013/10/17/the-best-of-awkwardanglican-sorry-im-c-of-eHumour 109. http://bigbible.org.uk/2013/08/digital-lunacy-and-new-acceptance-frdavidcloakeVulnerability 110. SermonSoundbites 111. Call to Action Dont make it toocomplicated to participate Define an (easy) action Define the (simple)benefit(s) Give a (short) time frameImage Credit: Purchased Stockfresh 112. Principles of Good EngagementBe interestingBe encouragingBe activeBe helpfulBe authenticImage Credit: Stockfresh 113. WHO?Image Credit: Purchased Stockfresh 114. DISCUSS: Your audienceTurn to personnext to you.Who are youinterested inreaching/listeningto? What problemsare you seeking tosolve for them?Image Credit: Purchased Stockfresh 115. Personashttp://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg 116. COPYRIGHTReally important to be aware of!! 117. Image Sources, e.g. FREE http://www.flickr.com/creativecommons http://www.sxc.hu http://rgbstock.com http://www.freebibleimages.org PAID http://theworshipcloud.com (Christian) http://stockfresh.com/ http://iStockPhoto.com See: http://bigbible.org.uk/about/policies/image-policy/ for moreImage Credit: Stockfresh 118. http://scottfisk.com/wp-content/uploads/2009/06/creative-commons-license-types-pros-cons1.gif 119. StrategyImage Source: RGBStock 120. Agree a (flexible)Social Media PolicyImage credit: SXC.Hu 121. http://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines The principles applied to this are: Be credible. Be accurate, fair, thorough and transparent. Be consistent. Encourage constructive criticism anddeliberation. Be cordial, honest and professional at all times. Be responsive.When you gain insight, share it where appropriate. Be integrated. Wherever possible, align online participationwith other communications. Be a good representative of the Methodist Church. Rememberthat you are an ambassador for Christ, the Church and yourpart of it. Disclose your position as a member or officer of theChurch, making it clear when speaking personally. LetGalatians 5:22-26 guide your behaviour. Be respectful: respect confidentiality. Respect the views ofothers even where you disagree. 122. Bath & Wells Diocese 9 Twitter Rules Don't rush in Remember tweets are transient yet permanent Be a good ambassador for the Church Don't hide behind anonymity Be aware of public/private life boundaries Maintain a professional distance Stay within the law Respect confidentiality Be mindful of your own securityhttp://www.bbc.co.uk/news/technology-25848873 123. http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Dont overthink. Running through committees,endless drafts and approval processes to get aresponse out there can cause far more damagethan good. As long as you have taken the timeto assess the situation and can take a rational,respectful tone in your response, even anawkward response is OK to start with, andbuys you time to continue to respond to theproblem. 124. Dont forgetImage Credit: Stockfresh 125. Image Source: RGBStockLets Look atYOUR Situation(s) 126. To achieve what?Image Source: RGBStock 127. What media?Image Source: Dr Bex Lewis 128. Whos going to do it?Image Source: Stockfresh 129. How often?Image Source: Stockfresh 130. RISKS?Image Source: RGBStock 131. What is your ONEtakeaway action? 132. Questions?@drbexl @digitalfprint @bigbible 133. GET HANDS ON!