Social Media for "The Eye and the Chip"

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Making The ConnectionHow YOU Can Use Social Media to Support

The Eye and The Chip (TEATC)

Presented by:

Brenda Meller, AVP of Marketing at Walsh College

September 19, 2016

@brendameller

#TEATC

www.linkedin.com/in/brendameller

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Agenda

• Why Social Media for TEATC?

• LinkedIn

• Twitter

• Research Gate

• Attendee Survey

• Q&A

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@brendameller

#TEATC

www.linkedin.com/in/brendameller

Social Media Reminders

Company rules / policies

Everyone has a different comfort level

LinkedIn/Twitter etc. will change

Listen, learn, consider… then decide

Social Media: Common Objections

• I’m too busy

• It’s not worth the time

• It’s not my audience

• I don’t understand it

• I don’t need to learn it. It’s someone else’s job.

• I don’t want to put myself out there

• It’s too confusing

• It doesn’t make sense for me to learn it at this point in my career

• I’ll do it later

• Etc. Etc.

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Social Media: What’s the Big Fuss?

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• The evolution of technology and information

• Access

• Accuracy

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http://img.ibxk.com.br/2014/09/23/23120354214264.gif

Social Media for TEATC

(Academics and Researchers)

• Create your virtual rolodex

• Make new connections

• Expand your reach: events, research findings

• Manage your personal brand

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Social Media Etiquette

• Social media karma

• Personalization is key to invitations

• People seek people… be ON social media

– Have a professional summary statement on

your profile

– “Follow” company pages, others

– Consider blogging

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LinkedIn

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@brendameller

#TEATC

www.linkedin.com/in/brendameller

• Professional networking site

• Launched in 2003 (Me: 2006)

• 450 million members, 200 countries

• “Connections”

What is

Source: https://press.linkedin.com/about-linkedin

Make the Connection on LinkedIn

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• Set up your profile

• Join the TEATC Group

www.linkedin.com/groups/7064551

“The Eye and The Chip TEATC”

• Invite and connect

My suggested profile checklist

1.Only one profile

2.Photo: professional headshot

3.Headline: Your job title. BONUS: add a descriptive phrase.

4.Simplified URL

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My suggested profile checklist

(continued)

5. Summary

6. Experience

7. Groups

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Invite and Accept Invitations

1. In search box,

type in name.

DON’T CLICK! If

you do, it sends

the standard

invitation.

3. Click name to

view profile

4. Click to

Connect

The Invitation

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ALWAYS

ALWAYS

ALWAYS PERSONALIZE YOUR NOTE

BONUS: be helpful.

Create social media karma.

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Advanced People Search

www.linkedin.com/help/linkedin

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Long Form Post (aka “Pulse,” or your LinkedIn Blog)https://www.linkedin.com/today/author/8368819

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Twitter

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@brendameller

#TEATC

www.linkedin.com/in/brendameller

Make the Connection on Twitter

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NOT ON TWITTER?

That’s OK.

• Know what Twitter is.

• Look at TEATC tweets

using our event hashtag

#TEATC:

twitter.com/search

• Periodically look up

your name on Twitter to

see if people are tweeting

about you.

ON TWITTER?

You’re awesome.

• Tweet using our event

hashtag #TEATC

• Consider tweeting

event takeaways. Here

& future.

• Add a hashtag to your

Twitter bio.

What is ?

• 140 characters or less

• Quick messages

• Optional

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© 2015 Meller Marketing

www.twitter.com

#TEATC

@brendameller

© 2015 Meller Marketing

Go Ahead… Take a Peekhttp://twitter.com/search

© 2015 Meller Marketing

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The Language of Twitter

• Twitter = the site

• Tweet = (n) a post, or (v) the action of

posting on twitter

• RT = retweet

• Use @ to make a response trackable

• Use a hashtag # to categorize tweets

• DM = direct message

Make the Connection: Research Gate

MKT 589 Consulting Project “TEATC” – Brenda Meller 27

www.researchgate.net/profile/Gregory_Auner/reputation

Survey

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