Social Media for Teachers 2014

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Social Media for JournalistsASNE | Reynolds

High School Journalism Institute

Robin J. Phillips, Digital Director,

Reynolds Center for Business Journalism

+

introductions

+Robin J. Phillips@RobinJP | RobinJPhillips.com

Digital Director, The Reynolds Center for Business Journalism

Entrepreneur, business partner, Pretty Smart Women LLC

25 years in news: Newsday, BusinessWeek, others

Co-founder, #wjchat, weekly online web journalism discussion

Co-founder of Perfect Moment Project

Journalism professor, Cronkite School, ASU

Dutiful daughter, nagging sister, great auntie

+ Huge and getting bigger

#socialnomics 2014

+

goals for the session

+Asked group on FB for goals

TBAdded Kristen Therese: Ways to delegate some of the social media

responsibilities to the staff with programs like tweet deck.

Ginny Miller Twitter, Instagram or both? My students aren't interested

in Facebook. Also, should students who are responsible for tweeting,

posting, etc. sign a social media contract?

Terry Nielsen Sheffield I know so little about the social media aspect of

journalism that I definitely need the beginner's course--which media to

use and how to implement and organize them.

+The web is our constant focus

+Top websites

1. Google

2. Facebook

3. Youtube

4. Yahoo

5. Baidu

6. Wikipedia

7. Qq

8. Taobao

9. Live

10. Twitter

GLOBAL

+Top websites

1. Google

2. Facebook

3. Youtube

4. Yahoo

5. Baidu

6. Wikipedia

7. Qq

8. Taobao

9. Live

10. Twitter

UNITED STATES

1. Google

2. Facebook

3. Youtube

4. Yahoo

5. Amazon

6. Wikipedia

7. Ebay

8. LinkedIn

9. Twitter

10. Craigslist

GLOBAL

+Top websites

1. Google

2. Facebook

3. Youtube

4. Yahoo

5. Baidu

6. Wikipedia

7. Qq

8. Taobao

9. Live

10. Twitter

UNITED STATES

1. Google

2. Facebook

3. Youtube

4. Yahoo

5. Amazon

6. Wikipedia

7. Ebay

8. LinkedIn

9. Twitter

10. Craigslist

GLOBALFACEBOOK

+ Why Social Media matters … 1. It’s where things happen first.

2. It’s huge. And getting bigger.

3. A way to distribute content, information.

4. Self-promotion, branding that stays with you.

5. Building audience for new blog, new service.

6. Cultivating sources, new fans, new audience.

7. Real-time news .. right here, right now.

8. Creating community .. power in the network.

9. Diversity .. opens up your world.

Twitter … and

Facebook…

and LinkedIn…

and Flickr….

and Tumblr…

and Blogger…

and Google+…

and YouTube…

and WordPress…

and Foursquare…

and Google

Reader…

+ Where things happen first

+ Social media check-inWho’s on what?

+ Social media check-in

Where are the kids going?

+ Social media check-in

Where are the kids going?

+On cats and the difference between

social media tools

+Right tools for the job

What’s your goal?

Use social to share? Report? Drive traffic to your website?

Where’s your audience?

Who’s your audience?

Will you be sharing your news on social media?

Will you be listening to talk on social, looking for news?

Who will manage the social media sites?

+Managing social media

Great time to reinforce

other messages about

social media and use of

the Internet and phones.

Establish best practices.

Train, monitor, reinforce

good work.

Set up analytics for

website traffic, social

media engagement.

Set up a team. No one

person can handle it all.

DON’T BE THAT GUY

+Journalism first

Social media is about a RELATIONSHIP

Two-way communication – it’s a conversation

Content is king – use the same standards as with your

other stories

Journalism first – be transparent, accountable, ethical

Social media is publishing - be judicious, add value, be

responsible

Social media is just one of the many tools to do the job

+Bad social

media.

Bad

journalism.

Often shared.

Not real. From

film The Day

After Tomorrow.

+Often

shared.

Not true.

This phony

shark photo

frequently pops

up during bad

weather.

Teach students

to be skeptical.

+Social media FIREHOSE

+ Teamwork, tools …

… and rules.

+ Tools to help organize the flood

+Managing all the clutter

Hootsuite

+Managing all the clutter

Tweetdeck

+Social media guidelines

Identify yourself clearly

Adhere to journalistic ethics

Behave like a journalist

Be human, not robotic

Be professional

Assume what you share is public

Be personal, not private

Break news

Keep your ears open for news

+DO SHARE

DON’T

SHARE

+

Largest social platform in the world.

1.28 billion active users.

Across the web, worldwide, 70 languages.

Good way to advance your story, tap into engaged audience.

Users are very interested, more than half return daily.

Closed community. You have to friend, follow or like.

The sky is not falling. Teens are still active on Facebook.

+ Still there and still coming

+There is a generation gap

+Mobile changes the game

+

+Best

practices

Mobile-friendly

Most appealing

updates offer

information,

something

helpful

+

Open commuity

200 million active users

Increasingly used to make TV more interactive - Nielsen Social Twitter ratings

More than 5.4 million Tweets about the Billboard Music Awards

Real time and active

Organize with #hashtags and lists

… all in 140 characters

+Different from adults

We use social media more in a professional sense, news sharing.

Teens use it more to hang out with friends.

Fewer links.

Small number of followers.

Twitter is actual friends.

More likely to have protected accounts.

Young people run from parents and run from marketers.

'Yeah, if you're not

into the things that

I'm into, don't follow

me on Twitter.'

+Using social media as a

professional tool

Get yourselves up to speed on the tools.

Talk about goals.

Align journalistic goals with social media.

Students represent the news organization, their school, not themselves.

Links help drive

traffic to your stories.

+Searching on Twitter

+

+Best

practices

Don’t

sacrifice

grammar

Give readers a

clear call to

action.

Questions & facts

engage and drive

retweets

+

Mobile photo sharing

Square photos with lots of filters

Big social component

Photo and15 second videos

Bought by Facebook for $1 billion

Hashtags = communities

+Best

practices

Balance FUN and BUSINESS

Study brands

that do it well

#hashtags and

communities

+Instagram community

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+Other social media sites

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+

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+What do social media

sites have in common?

Sharing

Status updates

Communities

Searching

Conversations

Visuals

Information people want to share

+addictive

+need to be social

+ tribes ( for more: read Seth Godin )

+

looking for a leader

+

Lou Holtz on leaders

1. Can I trust you?

2. Are you committed?

3. Do you care about me?

+Final words

Teamwork

Goals

Find your audience

Journalistic conventions rule

Check analytics to make sure you’re not wasting your time

Just because you can automate updates, doesn’t mean you should

Feedback, feedback, feedback

Social media is about relationships

The Internet is a conversation

+the OUTTAKES

+ Use Twitter lists

+

+

+ No tweets yet.

+

+Great topic.

Horrible

social media

+Francis Howell

North H.S.

Imitation is sometimes

the sincerest form of

trying to learn. Would

this work at your

school?

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