Find and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita Social Media for Startups
Social Media for Startups - Find and Build a Community That Cares
Aug 23, 2014
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
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Transcript
Find and Build a Community That Cares
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
Social Media for Startups
You Have This Great Product
You don’t need to market it, right?
Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.
- Fred Wilson
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Social Media…
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Don’t forget about Community
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But how do you do that?
Start Small
http://www.flickr.com/photos/jameson42
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2009 = ~4000 followers
Focus + Consistency = #Win
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Focus + Consistency = #Win
Today
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Be a part of the community
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Community = Emotion
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Have a Personality
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How to Find Your People
Twitter Search
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Google+ Search
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Pinterest Search
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Quora Search
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Google… WHAAA
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Dig Deeper
Followerwonk
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Followerwonk
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Followerwonk
Followerwonk
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MozCon!
Followerwonk
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Followerwonk
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You Found Them…
Now What?
http://socialfresh.com/community-manager-report-2012/
Have Someone Do It
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Optimize Sharing - Content
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What About Your App?
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What About Your App?
And Your Data?
And Your Data?
Wow Them!
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Wow Them!
Connect them with friends!
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Remember Focus + Consistency
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Never Give Up
Do all the things!A few tips
EdgeRank
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Use Photos to share content
SnoozeFest…
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36 likes2 shares7 comments
Use Photos to share content
#WINNING
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161 likes62 shares14 comments
Promote FB Posts – 4-5 min
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Google+ - Ultimate Ego Bait
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Google+ - ripples
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Quora – Ask questions
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TEST ALL THE THINGS
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http://mz.cm/UXKIec
Bullshit.
This works for us
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It may not work for you
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Is your community International?
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Are they on social at work or home?
What wording is best?
What gets your people emotional?
Ask yourself…
Use Social Media to Find, Build,
and Nurture Your Community
Thank You!
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
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