Social media for Social Capital Inc. AmeriCorps

SCI AmeriCorps:SCI AmeriCorps:Nonprofit Social Media Nonprofit Social Media

BasicsBasicsPresented by @davidbcrowley, Presented by @davidbcrowley, President & Founder President & Founder

@socialcap@socialcap

Use #SCItrain on TwitterUse #SCItrain on Twitter

What can LinkedIn do for What can LinkedIn do for you?you?

Access!Access!

Nurturing your network!Nurturing your network!

Keep people updated Keep people updated on your doingson your doings

Need a solid profileNeed a solid profile

Grow your LinkedIn Grow your LinkedIn Network!Network!

A few other LinkedIn A few other LinkedIn pointerspointers

Leverage the power of LinkedIn Leverage the power of LinkedIn messagesmessages

Participate in groups as a way to Participate in groups as a way to develop your reputation & develop your reputation & connections.connections.

Give endorsements.Give endorsements. Try to post a status update daily.Try to post a status update daily.

Twitter time!Twitter time!

Why Twitter (my take)Why Twitter (my take)

Learning, staying currentLearning, staying current More open than FB—bridging social capitalMore open than FB—bridging social capital Sharing about resources, things I’m Sharing about resources, things I’m

readingreading Positioning self & org as thought leaderPositioning self & org as thought leader Developing new contacts around shared Developing new contacts around shared

interests.interests. Especially good if you read a lot of articles Especially good if you read a lot of articles

and/or blog yourself.and/or blog yourself.

What is Twitter?What is Twitter?   a a social networkingsocial networking and  and microbloggingmicroblogging

 service, enabling its users to send and read  service, enabling its users to send and read messages called messages called tweetstweets. .

Tweets are Tweets are text-basedtext-based posts of up to 140  posts of up to 140 characterscharacters displayed on the user's  displayed on the user's profileprofile page. Tweets are publicly visible by default. page. Tweets are publicly visible by default.

Users may subscribe to other users' tweets – Users may subscribe to other users' tweets – this is known as this is known as followingfollowing and subscribers  and subscribers are known as are known as followersfollowers or  or tweepstweeps

Source: Wikipedia 4/25/11Source: Wikipedia 4/25/11

Twitter basicsTwitter basics

Your Tweets: Your Tweets: Type into the “What’s New” box upper leftType into the “What’s New” box upper left 140 characters or less—125 is better to leave room 140 characters or less—125 is better to leave room

for “retweeting” (RT)for “retweeting” (RT) Can be viewed by anyone on the Internet (unless Can be viewed by anyone on the Internet (unless

you protect your Tweets-not recommended for org you protect your Tweets-not recommended for org accounts)accounts)

Most likely to be seen by your followersMost likely to be seen by your followers Also may be found by people searching for relevant terms Also may be found by people searching for relevant terms

“social capital”“social capital” 5-10 Tweets a day is common for active users5-10 Tweets a day is common for active users

Timing Tweets with Tweetdeck or Hootsuite is a good ideaTiming Tweets with Tweetdeck or Hootsuite is a good idea

Getting Started with Getting Started with TwitterTwitter

Associate the account with an email address.Associate the account with an email address. Choose a short username or “handle” [you Choose a short username or “handle” [you

will have an existing account for your SCI will have an existing account for your SCI Tweets]Tweets] A handle that is easy to remember makes it more A handle that is easy to remember makes it more

likely people will “retweet” you.likely people will “retweet” you. Your handle uses up some of the 140 characters Your handle uses up some of the 140 characters

when retweetedwhen retweeted The profile helps people can quickly see The profile helps people can quickly see

where you are, what you are Tweeting about. where you are, what you are Tweeting about. (help them decide to follow or not).(help them decide to follow or not).

More Twitter basicsMore Twitter basics

Retweets “RTs”Retweets “RTs” Shows you are sharing someone else’s contentShows you are sharing someone else’s content Sharing good content from others (and Sharing good content from others (and

providing content people want to share) lies at providing content people want to share) lies at the heart of Twitter.the heart of Twitter.

RTing with comments even better-you’re RTing with comments even better-you’re adding more value.adding more value.

““MT” is similar, but signifies you are MT” is similar, but signifies you are making some minor edits to the original making some minor edits to the original tweet.tweet.

Twitter tip #1Twitter tip #1

Tweet & engage consistently!Tweet & engage consistently! Start tweeting!Start tweeting! Regular stream of tweets (5 to 10 spread Regular stream of tweets (5 to 10 spread

thru day) makes it likely people will find thru day) makes it likely people will find & follow.& follow.

Engage: Engage: Ask questionsAsk questions Use 1 or more handles of others (focus on Use 1 or more handles of others (focus on

local contacts) in most tweetslocal contacts) in most tweets Make sure you respond to your Make sure you respond to your

mentions! (mentions! (following slidesfollowing slides))

Twitter tip #2Twitter tip #2

You’ve got to use Hootsuite or You’ve got to use Hootsuite or Tweetdeck!Tweetdeck! Manage multiple accountsManage multiple accounts Schedule tweets (and other posts)Schedule tweets (and other posts) Set up columns for lists & search terms.Set up columns for lists & search terms.

Tip # 3Tip # 3 Find relevant people & orgs to follow.Find relevant people & orgs to follow.

Search hashtags for your community (e.g. Search hashtags for your community (e.g. #Mattapan), your issue (#teens).#Mattapan), your issue (#teens).

See who key influencers in your See who key influencers in your community/issue follow and are followed by.community/issue follow and are followed by.

““Follow 5” every week…or more often, to build Follow 5” every week…or more often, to build your followers.your followers.

Twitter chats & live event Twitter feedTwitter chats & live event Twitter feed Look for Twitter handles on websites you Look for Twitter handles on websites you

visit, LinkedIn profilesvisit, LinkedIn profiles Other ways you’ve found good people to Other ways you’ve found good people to

follow?follow?

Using listsUsing lists

Curating several lists is an important Curating several lists is an important way to make the most of Twitter.way to make the most of Twitter.

When you follow someone, consider When you follow someone, consider adding them to a list.adding them to a list.

You can also follow lists others have You can also follow lists others have created.created. @socialcap has a number of lists that @socialcap has a number of lists that

could be useful to follow—Boston could be useful to follow—Boston nonprofits, SCI Tweeps, etc.nonprofits, SCI Tweeps, etc.

Twitter Tip #5Twitter Tip #5

Finding people to follow by identifying Finding people to follow by identifying local influencers.local influencers.

Common influencers:Common influencers: Public officialsPublic officials ReportersReporters Social media savvy individualsSocial media savvy individuals People who go to tweetupsPeople who go to tweetups

Larger cities: Klout lists influncersLarger cities: Klout lists influncers Don’t forget to add people you find to a Don’t forget to add people you find to a

list!list!

What to tweet?What to tweet?

Sample breakdown of 5 tweets/day:Sample breakdown of 5 tweets/day: 1 RTs/ MT of someone you follow1 RTs/ MT of someone you follow 1 @ message with someone you’re 1 @ message with someone you’re

trying to develop relationshipstrying to develop relationships 1 share of a relevant article1 share of a relevant article 1 share of a relevant event1 share of a relevant event 1 tweet about something that promotes 1 tweet about something that promotes

an opportunity w your organ opportunity w your org

Leveraging FacebookLeveraging Facebook

#1 Post photos and videos! Most #1 Post photos and videos! Most shared content.shared content. Create photo albums for your big eventsCreate photo albums for your big events Post to albums in a few batches over timePost to albums in a few batches over time Tag those photosTag those photos

You can’t tag friends if you don’t have You can’t tag friends if you don’t have anyany Have several page admins that can Have several page admins that can

leverage their own friend relationshpsleverage their own friend relationshps Your page should like other pagesYour page should like other pages

Basics of Facebook page Basics of Facebook page postsposts

DemonstrationDemonstration Note one can schedule posts directly Note one can schedule posts directly

on Facebookon Facebook

Getting seen on Getting seen on FacebookFacebook

How people see your contentHow people see your content people who like your pagepeople who like your page people interact w your pagepeople interact w your page ““Edgerank” is algorithm that determines Edgerank” is algorithm that determines

who sees your page in the new newsfeed. who sees your page in the new newsfeed. Prioritizes (in order)Prioritizes (in order)

1)1)SharesShares2)2)CommentsComments3)3)LikesLikes

Insights provides easy to follow stats on Insights provides easy to follow stats on your page—your page—check out insights live.check out insights live.

More Facebook TipsMore Facebook Tips

1 or 2 Facebook page posts per day is 1 or 2 Facebook page posts per day is considered good practice…vary the times.considered good practice…vary the times.

Limit the number of business related Limit the number of business related posts to your personal wallposts to your personal wall

@ followed by user name or group is a @ followed by user name or group is a quick way to get their attention or give quick way to get their attention or give them propsthem props

Facebook status can be updated from Facebook status can be updated from Tweetdeck, smartphones & other appsTweetdeck, smartphones & other apps

Questions/Wrap-upQuestions/Wrap-up