Jeneba Jalloh Ghatt Attorney – Ghatt Law Group (www.ghattlawgroup.com) Blogger/Publisher - BellyitchBlog.com, JenebaSpeaks.com and the Politics of Raising Children at WashingtonTimes Communities Email: jeneba(at) ghattlawgroup.com Twitter: @JenebaSpeaks IG: Instgram.com/JJGhatt Pinterest: Pinterest/JenebaGhatt Beyond Facebook & Twitter: Growing Blog and Website visitors and Sales through Newer Social Media platforms
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Social Media for Small Businesses & Sites using Newer Platforms
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
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Transcript
Jeneba Jalloh Ghatt
Attorney – Ghatt Law Group (www.ghattlawgroup.com)
Why Other Social Media Platforms: The value of being an “Early Adopter”
Instagram: Ways to drive traffic & engage audiences using a image-based app
Google + : How to use a platform created by Google to elevate page ranks & become an industry leader
Pinterest : Not leaving page views on the table
How to put Social Media Networking your blog or business in practice on a part time basis
Questions
Why important to use social media at all if
you are a small business or website owner?
For Businesses -Customers who engage
with companies over social media spend
20-40% more money with those
companies than customers who do not
For Blogs/Websites – Sites are more likely to build a
community & increase repeat visitors who tell their
friends about your site & feel comfortable sharing
it among their own social media circles
Current Social Media Platforms
Facebook & Twitter
Facebook –
800 million active users
Over one billion people like and comment an
average of 3.2 billion times every day.
Twitter
500 Million registered users
55 Million Tweets a day
Facebook
What every business should do?
Set up a page – Get a vanity url. Ex: facebook.com/Bellyitch
Use Analytics - Tells you which images, posts are most effective and get most like, measures reach of posts
Install Social Plugins: Social plugins help publishers drive growth and engagement for their websites with a single line of code. For example, social plugins allow people to easily share interesting content with their Facebook friends through News Feed. Examples include:
Like Button - people can share a web page or a piece of content with their friends in one click.
Subscribe Button - people can follow your page with a single click
Comments Plugin - people can easily comment on articles, see the most relevant comments and share their comments with friends on Facebook.
Engage! Engage! Engage!!
Twitter
What Every Business should do?
Establish a Page: Follow like pages or individuals
Set up Lists: Private and Public to filter “noise”
Automate Tweets: Use TweetFeed
Automate posts from website or blog to Twitter page – Makes sure there is always fresh tweets on page and tells followers what type of tweets to expect
Schedule Posts : Constantly Engage audiences 24 hours clock because you can have customers, readers on the other side of the globe
Use TweetDeck or HootSuite – Schedule posts
Most Popular times people are on Twitter and online 11-2pm; After work 5-7pm, Other side of the globe
Early Adopter Importance of using newer social media platforms before competitors
Benefits of being one of first in your industry or to generally start using one of the third party tools early on:
Establish self before competitors get there
Become well known in market among users, customers and those interested in your topic or company
Unfettered access to industry leaders in a way you could never before (G+ example)
Example: Georgetown on FB, Linked In, FourSquare
Why use IG, Pinterest & G+
Why not? Doesn’t have to take you EXTRA Time if
you don’t want. You can repeat content by using
Hootsuite & Feeds and reach different audiences.
BUT Audiences are different from FB & Twitter
Instagram: Younger, People who wont take time to
necessarily read a blog post, yet they are consumers
Pinterest – Moms, homemakers, Women are
represented overwhelmingly, nearly 60%
Google plus – Techies, Mainly Men, over 80%
Instagram
What is it? Mobile App on iPhone and Android platforms that let users share personal images to a community of “like minded” individuals
Most Liked Feature- - Filters – Appeal is ability to make images prettier. IG turns everyone into a professional photographer, sort of.
30 Million people have downloaded it.
79% of Mobile Phone users use it to take photos with their phone
IG launched in October 2010 & by December had 1M users
Facebook purchased it in 2012 for a reported $1B
IG only had 13 employees when bought
Other companies offer apps can be used:
- Pic Stitch – lets create collages
- Text Gram – transmit text via Instagram
User Profile: Skew younger, Photog nuts, Ethnic & International
Like Minded = Hashtag
Not everyone is interested in photos of cats,
scenery, food etc so Instagram uses Hashtags
Hashtag – equivalent to a file in cabinet.
Instagram is one cabinet – Twitter, Pinterest,
IG & other platforms use Hashtags
Where to go file interests for those interested in
those images or topic.
Viral Quality to Images
Images can easily go “viral” via Instagram bc of two things:
1. News Feed Shows what other friends have liked. Ex. Bellyitch
2. Hashtag lets you reach non followers in very short amount of time & get them to see your image and “like” it as well
3. Likes = Getting new audiences to your IG page and possibly clicking your website to find out more.
Image of News Feed Example of how your image goes “Viral”
Staff – Allocate someone on staff to: Post and after post follow up
Schedule Engagement Time: 9, 11, 1, 3, 5
Retweet others on Twitter
Reply to others – Show page is active
Comment on FB, Google Plus, IG pins
Manually Pin images to post – Pinning between 11-3pm will capture most uses & get most RE-PINS
Ask a query of FB, Twitter or G+ fans
Users are more likely to stay on if know you’re paying attention to them. No one likes following a robot that just self-promotes via auto Tweets or Auto posts
ENGAGEMENT SALES, VIEWS
The more you use these newer methods of Social Media networking, combined with the old ones like Facebook and Twitter, you will
Grow more fans, followers, customers
Drive more sales & pageviews which turns into ad revenue
Build your brand
Establish Brand awareness and loyalty
Establish your blog, brand or biz as an industry leader
Jeneba Jalloh Ghatt
Attorney – Ghatt Law Group (www.ghattlawgroup.com)