Social Media for Small Businesses

SOCIAL MEDIA FORSMALL BUSINESSES

Go ahead and login to your Facebook page now.

STEPH NISSEN@STEPHNISSEN_FB.COM/NISSENMEDIA

Social Media Strategist, Manager,Trainer, and Speaker

Top 30 Women in Social Media

Featured Contributor for She Owns It,AgoraPulse, Social Quant, and more

I reach more than 4 million people everymonth through social media.

WHY SOCIAL MEDIA?

Social Media is effective for the following:

93% OF SHOPPERS’ BUYING DECISIONS AREINFLUENCED BY SOCIAL MEDIA- BECAUSE90% TRUST PEER RECOMMENDATIONS.

SOCIALNOMICS 2014

SOCIAL NETWORKS

NOW, WHICH ONE ISRIGHT FOR YOU?

The best way to find out is to determine who your idealcustomer is and what type of business you are:

FACEBOOK: Every business type does well!TWITTER: B2B, B2C, Publications, Media, BlogsLINKEDIN: B2B, Recruiters, NetworkingGOOGLE+: Local Business, SEO, MenPINTEREST: E-Commerce, Food, Home and Lifestyle, WomenYOUTUBE: E-Commerce, Visual Products/Services, MediaINSTAGRAM: Milennials, Visual Products/Services

CUSTOMER SERVICE REQUESTSTHROUGH SOCIAL MEDIA AND WEB

CHATS ARE EXPECTED TO GROW 53%IN THE COMING YEAR.

BLUEWOLF 2015

WHAT SHOULD YOUPOST ABOUT?

- Your Products/Services- Special Events- Community Involvement- Behind-The-Scenes- Customer Appreciation- Reviews and Testimonails- Industry News- "How To" Videos and Blogs- Industry Expert Blogs- Company Blog- Product or Service Tips- Questions

- Sales or Deals- Inspirational Quotes- Company Updates- Community Events- Host a Contest- Run a Poll- Holidays/Seasons- Cross Promote- Showcase a Partner- Personal (and Clean) Story- Fill-in-the-Blanks

HANDS-ON MOMENT!

1. Go to www.Facebook.com/NissenMedia.

2. Like, Comment, or Share the post at the top of the pageabout being at THIS event!

3. OR! Create your own post on your business page.

71% OF USERS OF SOCIAL NETWORKSPURCHASE PRODUCTS FROM COMPANIES

THEY FOLLOW ON SOCIAL MEDIA.

NUXO DIGITAL MEDIA

HOW DO YOU SELL ONSOCIAL MEDIA?

1. Be personal and relatable.

2. Prioritize customer service.

3. Make your website mobile friendly.

4. Post outside of the 9-5 work hours.

5. Use the 80/20 rule - 80% value, 20% sales.

HANDS-ON MOMENT!

1. Go to your PERSONALFacebook page.

2. Find your business pageeither by using the searchbar or in the left hand side"Favorites" section.

3. Click on the 3 Dots nextto your "liked" and"message" buttons on topof your cover photo andthen select "Invite Friends."

HANDS-ON MOMENT!

Invite Your Friendsto like your page!

SOCIAL MEDIA TOOLS

SOCIAL MEDIA HOMEWORK

1. Pick 2-3 Social Networks for yourbusiness.

2. Determine how many posts you aregoing to make every day/week.

3. Stick to your plan! Be consistent!

SPECIAL OFFER!

REGULAR PRICE IS $55!

Get a 1-on-1 social mediatraining session on thetopic of YOUR choice for:

$35!$35!