Social Media for Small Business

• 1.Social Media Marketing:A Marketing Revolution or Just a Fad? November 17, 2011SCORE Northeastern MA Chapterj campbell social [email protected]

2. What is social media? Think of regular media as a one-way street where you can read a newspaper or listen toa report on television, but you have verylimited ability to give your thoughts onthe matter.J Campbell Social Marketing -www.jcsocialmarketing.com 3. What is social media? Social media, on the other hand, is a two- way street that gives you the ability to communicate too.J Campbell Social Marketing -www.jcsocialmarketing.com 4. More than 800 million active users. More than 50% of active users log on everyday. More than 350 million active users accessFacebook through their mobile devices. Average user: Has 130 friends Is connected to 80 community pages, groups and eventsJ Campbell Social Marketing -www.jcsocialmarketing.com 5. 3 years, 2 months and 1 day. The time it tookfrom the first Tweet to the billionth Tweet. 1 week. The time it now takes for users to senda billion Tweets. 140 million. The average number of Tweetspeople sent per day, in the last month. 460,000. Average number of new accounts perday over the last month. J Campbell Social Marketing - www.jcsocialmarketing.com 6. 135m+ professionals around the world as ofNovember 3, 2011. Professionals are signing up at a rate that is fasterthan two new members per second. More than 2 million companies have LinkedInCompany Pages. LinkedIn members are sharing insights andknowledge in more than one million LinkedInGroups.J Campbell Social Marketing -www.jcsocialmarketing.com 7. You take the good, you take the badProsConsFree! Not really free. (Sorry!)Can level the playing field Requires time commitmentbudgets do not dictateand certain level of skill.success.Can be overwhelming.Successful smallHard to measure ROI takesbusinesses are now able time to build relationshipsto use these tools to and convert leads.increase word-of-mouth. (Though this is changing)Increase genuine interactionand relationships. J Campbell Social Marketing - www.jcsocialmarketing.com 8. HubSpot study Small Business Owners Who Successfully Use Social Media:Commit weekly resources to creating content and engaging in social media.Blogs Can be short and sweet, just need to be useful/value-added (good example: Seth Godin).Facebook Post at least once a day; monitoring interactions, likes, comments.Twitter Tweeting at least once a day; monitoring conversations, ReTweeting, sharing, thanking.LinkedIn Requires less updating, more monitoring and responding. Groups need more monitoring. J Campbell Social Marketing - www.jcsocialmarketing.com 9. Ideas for Content LISTEN! Listen, listen, listen. Google Alerts The New York Times alerts Monitor other blogs and share their content. Good Karma helps on social media! Success stories and quotes, testimonials Let people know if you reached a goal, celebrated an anniversary or milestoneJ Campbell Social Marketing -www.jcsocialmarketing.com 10. Ideas for Content Ask questions! Community news, events Weather! Get input on an issue Events, fundraisers, birthdays, celebrations New email newsletter Tie current events to your business Read everything and follow everyone! Figure out whats working for others and adapt it for you.J Campbell Social Marketing -www.jcsocialmarketing.com 11. HubSpot study Small Business Owners Who Successfully Use Social Media:Have some method for understanding how social media activity had an impact on business results. Facebook insights more than just Likes! Twitter stats LinkedIn connections Conversions to your website Sign ups for your newsletter What is your goal? Figure that out first! J Campbell Social Marketing - www.jcsocialmarketing.com 12. HubSpot study Small Business Owners Who Successfully Use Social Media:Dont try to use EVERY platform focus time and resources on the social media channels that drive the best results for their business. Involves trial and error, failure, testing. Dont be afraid! Quality over quantity. Find your customers and go to them. People always ask, Should I be on Twitter? Well are you customers there? Dont fall for the shiny new thing do your research. J Campbell Social Marketing - www.jcsocialmarketing.com 13. HubSpot study Small Business Owners Who Successfully Use Social Media:Position yourself as a thought leader in your industry. LinkedIn groups Sharing quality content Commenting on current events in your industry or thatrelate to your industryProvide clear calls-to-action and opportunities to generate leads and new customers using social media. There must be a clear call-to-action sign up for ournewsletter, come to our event, sign up for a free consultation Cant be all selling, all the time has to be a balance J Campbell Social Marketing - www.jcsocialmarketing.com 14. Rules of a Cocktail Party Mingle and chat. Laugh and listen. Dont be a wallflower. Do not be the guy with thelampshade on his head. Do not oversell or come on toostrong. Each party (network) has itsown etiquette and rules. J Campbell Social Marketing - www.jcsocialmarketing.com 15. Social media is just one piece of the marketing puzzle. J Campbell Social Marketing - www.jcsocialmarketing.com 16. Questions, comments,feedback? Email: [email protected] Web: www.jcsocialmarketing.com Cell: 978-578-1328 Facebook:www.facebook.com/jcsocialmarketing Twitter: @skullsflying LinkedIn: www.linkedin.com/in/JuliaCampbell http://www.slideshare.net/HubSpot/small-business-social-media-e-book-hubspotJ Campbell Social Marketing -www.jcsocialmarketing.com