How to make social media work for your small business Originally presented on September 8, 2012 To Entrepreneurs and small business owners as a beginners guide to social media. Presented by: Stephanie Sigel, social media specialist Twitter: @StephSigel
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Transcript
How to make
social mediawork for your small
business
Originally presented on September 8, 2012
To Entrepreneurs and small business owners as a beginners guide to social media.
Presented by: Stephanie Sigel, social media specialist
Twitter: @StephSigel
What can social do for my business?
Everything that the telephone, print and in-store can do, and more! Build/strengthen relationships with your
customers (Customer Service)
Respond to consumers’ questions/comments (Customer Service)
Generate leads/referrals (Sales)
New products/offers (Marketing/PR)
Monitor conversations about your business/industry (Market Research!)
Is social for B2C more than B2B?
No, both can use social media.
How many of you are currently using some form of social media for your business?
Google +: social network offering live video chats and targeted publishing (via circles)
Pinterest: create pin boards of your favourite photos/videos linking to their source.
Instagram: optimized photo-sharing mobile platform
The list is endless, but start with major players that make sense for your businesses. Start with one, master it, and move on to the next.
How do I measure ROI?
#1 question asked by business owners and brands
No easy answer, but it helps if you set strategic objectives, monitor growth and use meaningful metrics.
A more useful term for measuring social media is Return on Engagement (ROE) This can be measured by likes, comments, shares,
retweets, clicks, views, repins, etc.
But providing a service or product is no longer enough. To be a truly social company ask yourself, "What is that thing we can do to help make our customers'
lives simpler, less confusing, less alienating, more efficient, more meaningful and just plain better?” (Tara Hunt, 2012http://blogs.hbr.org/cs/2012/09/are_you_building_facebooks_empire.html)