Social Media for Sales Purposes Powerpoint

8/12/2019 Social Media for Sales Purposes Powerpoint

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Social Media for Sales PurposesMarch 2014


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Social Media is the means by which people create

and/or exchange text, videos, pictures, ideas and

other content through online communities and

networks.

Social media is most usually associated with

networks of relationships you build over time that

are built on some level of exclusivity.

What is SocialMedia?


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Why should I use social media?

72.6% of agents who use social media outperformed

agents who did not

40% of agents who use social media close between 2 and

5 deals a year as a direct result of their efforts

Its free

Relatively simple to use

Allows for 2 way conversations


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Linked In

Why

Exchange of professional info

Enhance your brand identity

Who Primarily professionals 25-50 years old Is used primarily for business networking

Unique

Use to create a professional persona

Establish your expertise


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Facebook

Why

Largest network

Most active network

Who 600 million active users Blended personal/professional pages

Unique

Build relationships quickly

Easily share videos, pics and status updates


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Twitter

Why

Trending capabilities

Short tweets are easy to manage

Who Easy to target audiences Younger demographic

Unique

Limited to 140 characters per tweet

Use hashtags to reach people outside your

sphere


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Pinterest

Why

Virtual bulletin board

Share home design ideas

Who Largely women audience

Unique

Bulletin boards for photos and videos

Use to drive traffic to your website/blog


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Instagram

Why

Storytelling through pictures

Share home design ideas

Who Younger demographic (18-29 year olds)

Unique

Works particularly well with Facebook/Twitter

Use to drive traffic to your website/blog


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Pick aplatform

Start anaccount

Fill out yourprofile

Upload apicture

StartConnecting

Getting Started


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Its no longer about who you know,its about what you know about who

you know.


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Use all capsUse highly charged

wordsBe inappropriate Sell first

Tag unflatteringphotos

Post photos of

others childrenwithout permission

Geotag peoplewithout permission

Quote peoplewithout permission

Dont like a tragicevent

Dont be passiveaggressive

Dont vague post Dont overshare

Humblebrag Over complain Over Post Post Spoilers

Netiquette Donts


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Be respectfulBe a

relationshipbuilder

Show you care Be on-brand

Be a giver Be honestConsider the

toneIgnore Trolls

Offer to help Use privateemails tomake plans

Use tags ifnecessary

Netiquette Dos


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I

Is it interesting?T Is it timed right?

O - Is it offensive?V Is it verified?

E - Is it effective?

R

Is it right for yourbrand?

T

Is it tactful?

H Is it helpful?

I

Is it informative?N Is it necessary?

K Is it kind?

Before you post THINK IT OVER


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When displaying listing content, a participants or users IDX display sitemust clearly identify the name of the brokerage firm under which theyoperate in a readily visible color and typeface. This policy acknowledgesthat certain required disclosures may not be possible in displays of minimalinformation (e.g. thumbnails, text messages, tweets, etc., of 200characters or less). Such displays are exempt from the disclosure

requirements established in this policy but only when linked directly to adisplay that includes all required disclosures.

If your data is coming from an IDX feed


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Must conform to all NAR Code of Ethics and State Code regardingadvertisements

NAR Standard of Practice 1-2

The duties imposed by the Code of Ethics encompass all real estate-relatedactivities and transactions whether conducted in person, electronically, or

through any other means.

NAR Article 10

REALTORS shall not deny equal professional services to any person forreasons of race, color, religion, sex, handicap, familial status, national origin,

sexual orientation, or gender identity. REALTORS shall not be parties to anyplan or agreement to discriminate against a person or persons on the basisof race, color, religion, sex, handicap, familial status, national origin, sexualorientation, or gender identity.

NAR and electronically transmittedinformation


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Article 12

Realtors shall ensure that their status as real estate professionals is readilyapparent in their advertising, marketing, and their other representations,and that the recipients of all real estate communications are, or have been,notified that those communications are from a real estate professional.

Standard of Practice 12-5

Realtors shall not advertise nor permit any person employed by or affiliatedwith them to advertise real estate services or listed property in ANYmedium(e.g. electronically, print, radio, television, etc) without disclosing the nameof that Realtors firm in a reasonable and readily apparent manner. This

Standard of Practice acknowledges that disclosing the name of the firm maynot be practical in electronic displays of limited information (e.g.thumbnails, text messages, tweet, etc). Such displays are exempt from thedisclosure requirement established in this Standard of Practice, but ONLYwhen linked to a display that includes all required disclosures.

NAR Article 12


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Never provide your password or personal information ondemand (phishing email or phone call)

Think twice before you allow any interface with yourcontacts/calendar/email

Dont hide info in your contacts

Be aware of social engineering and how it works

Beware of photos designed to pull at your heart strings

Online security


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Dont assume your posts are private

Dont post when you are going on vacation

Dont post where you keep your weapons if you have them

Be cognizant that if you post open houses, you are advertising where and whenyou will be at a home potentially by yourself

Print screen capabilities mean your posts can be copied

Who is watching you?

Personal Security


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Content Marketing is a marketing technique of creating and distributingrelevantand valuablecontent to attract, acquire and engage a clearlydefined and understood target audience with the objective of drivingprofitablecustomer action.

Successful content marketing is the art of communicating with yourprospects and customers without selling. Instead of pitching or selling yourproduct or services, you deliver information that makes your audience moreintelligent, more entertainedand more inspired. The essence of yourcontent marketing strategy is the belief that if you deliver consistent,ongoing, timely and valuable information to buyers, they will ultimatelyrewardyou with their business and loyalty.

It is considered non-interruptive marketing

What is content marketing?

Wh h ld I tili t t k ti ?


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Why should I utilize content marketing?


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CreateContent

CurateContent

ListenConverse

Measure

The Content Marketing Cycle


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MonthlyEntertain

Bi-weeklyInspire

WeeklyStart Conversation

2x per weekTeach

3x per weekProvide Relevant Information

20x per weekInteract with others

A simple but effective plan


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A weekly detailed Plan

Monthly Theme: New Beginnings Facebook Twitter Pinterest LinkedInWeek of Jan 6

Weekly Theme: New Year

Monday, January 06, 2014ResolutionsWhat are buyers looking for in

2014 Vegan recipe profile update

Tuesday, January 07, 2014Ander Housing trends in Carmel RE trendspictogram make connections

Wednesday, January 08, 2014Family Inspirational Vegan Recipe congratulate new jobs

Thursday, January 09, 2014Inspirational Educational Home Design Send a resource to 3 people

Friday, January 10, 2014Educational Educational Vegan Recipe Post a picture


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Analyze your current social media use

Determine your brand

Determine your audience

Determine the platforms you want to utilize

Set macro goals

Set micro goals

Put tools in place to track benchmarks

A comprehensive Social Media Plan


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Set macro goals

Set micro goals




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What makes me differentfrom other Realtors?

What words do my clientsuse to describe me?

What are my core personal values?

What are my core businessvalues?

What are issuesthat are important to me but that I should not engage?

How do I make people feel?

Am I going to engage on religioustopics?

Am I going to engage on politicaltopics?

How much personal/professional blurringam I comfortable with?

Is the social media brand I am presenting authentic?

Determine your social media brand


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Keeping your branding consistent


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Groups youbelong to

Specializedmarkets

Currentsphere

HobbiesChildrensactivities

Professionalactivities

Past Co-workers

Defining your audience


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Set macro goals

Set micro goals




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Choosing your platforms


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Huge jump last year in users over 65

More women use Facebook than men

63% of users go to Facebook more than

1x/day.

84% of those that use only one platform

typically choose Facebook

Facebook


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Adoption levels are particularly highamong young adults and African

American users.

46% of users visit at least 1x/day

53% of Twitter users also use Instagram

90% of Twitter users also use Facebook

Twitter


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Usage is drastically higher for collegelevel grads or higher and with an average

household income of $75,000+

Only platform where usage of 50-64 year

olds is higher than 18-29 year olds

52% visit their profiles less than 1x/week

89% of Linked In users also use Facebook

Linked In


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Increase in users 18-29 years old and

African American users

After Facebook, Instagram has the

highest engagement levels

57% of Instagram users visit the site at

least 1x/day

53% of Instagram users also use Twitter

93% of Instagram users also use Facebook

Instagram


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Majority women users

Women are likely to be highly educated

and in a higher income bracket

50% of users say they visit less than

1x/week

87% of Pinterest users also use Facebook

Pinterest


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Set macro goals

Set micro goals




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I will like X times per day I will post X times per day

I will comment X times per daySpecific

How many likes did I receive

How many comments did I receive

What times are my audience most respondingMeasurable

How much time can I devote to each platform

How steep is the learning curve for this platformAttainable

How many leads should I expect?

How many sales should I expect?Realistic How long should I experiment before I see results?Timely

SMART Goals for Social Media


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4weeks

Increase my blog

traffic by 32%

Collect contactinfo for 10 people

Increase website

traffic by 100%

Attain 30linkbacks

3months

Attain 500Twitter followers

6months

Add 1000Facebook friends

12months

Collect 5 directleads from social

media

WRAP 3 newagents to the

Tucker company

Examples of Macro Goals


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Set macro goals

Set micro goals




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Set Micro goals

X timesper X

Write newshort

content

Write newlong

content

Post newphoto

Sharecontent

Like a postCommenton a post

Retweet

Connectwith newcontact

Checkanalytics


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Set macro goals

Set micro goals




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1 Snap a pic of your clients in their new


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1. Snap a pic of your clients in their newhome and post it

2 Set up a home owner DIY Pinterest


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2. Set up a home owner DIY Pinterestboard


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3. Start an office power users group

Work consistently with a group of

agents who agree to like and comment

on each others posts to create a

conversation that will create buzz

4 Define lifestyle triggers that should


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New Job

Engagement

RetirementNewbaby

4. Define lifestyle triggers that shouldinstigate a phone call


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5. Use storytelling to post listings

6 Become the neighborhood expert


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Best Pizza

BestBurger

Best Golf

Course

Best Park

BestSwimming

Spot

BestHappy

Hour

Best

Sandwich

6. Become the neighborhood expertthrough Best of 30 days challenge


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Childrens MuseumZoo

Artsgarden

Indians Game

Colts Game

Pacers Game

Ice Game

Art Museum

Indiana History Museum

Monon Center

JCC

Laser TagDave and Busters

Connor Prairie

Hot Air Balloon Ride

Cookies with Santa

Zoo Boo

Farmers Market

Traders Point Creamery

Roller Derby

Indianapolis 500

Mini Marathon

West ParkCentral Park

Downtown Library

LOVE sculpture

Tennis Courts

Golf

Gokarts

Mini golf

Bowling

7. Start a 365 activities story

8 Get access to your spheres network


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8. Get access to your sphere s networkthrough tags

9 Dont be afraid to get personal in a


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9. Don t be afraid to get personal in apositive way


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10. Share a funny story

11 Let somebody know they are


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11. Let somebody know they areimportant


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12. Give somebody a public shout out


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12. Find ways to share your core values


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14. Share your interests


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15. Tap into groups you are involved in


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16. Let your friends celebrate with you

17. Share your imperfections (to a


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17. Share your imperfections (to apoint)


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18. Call to your target audience


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19. Help your clients dream big


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20. Showcase your natural home style

21. Present buyer and seller


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yeducational materials


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23. Learn from one of the best


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Tweet5 10 x

per day

Post onFacebook

1-4 X

per day

Post or tweet

between8 am

and

8 pm

24. Memorize these optimal outcomes


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25. Use Klout to track personal trends

Bonus! 26. Get inspiration from sites


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pthat engage like Buzzfeed

Social Media for Sales Purposes Powerpoint

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