Social Media for Responders

Social Media for Responders

Your PIO has been hogging all the fun…

FBC Emergency Preparedness Workshop 2012

Overview

• Who is using Social Media• Why do we care what they’re saying?• How can we listen in?• Does this work?

WHO IS USING SOCIAL MEDIA

StatisticsExamples

93 Percent

• BlogHer, April 2011

1/8 of time online is Facebook

• ComScore, February 2011

11 hours per week

• Bureau of Labor Statistics, June 2010

Statistics

• 96% of Generation Y joined a social network.

• 20% of marriages last year met online

• 50% of the world’s population is under 30

Second only to Email

• Chadwick Martin Bailey, September 2010

• China: 1.35 Billion• India: 1.21 Billion• Facebook: 845 Million•USA: 314 Million• Indonesia: 238 Million• Twitter: 200 Million

1 billion Tweets

WHY DO WE CARE WHAT THEY’RE SAYING?

It’s fast and relevantIt can make our jobs easierIt can make our jobs safer

It’s Fast and Relevant

It can make our jobs easier

It can make our jobs safer

HOW CAN WE LISTEN IN?

ToolsResources

Tools

• TweetGrid/TweetDeck• Trendsmap• Seekatweet• Twitter Search

Resources

• VOST• OEM

DOES THIS WORK?

YES…

Sgt. Dyer

• Conspiracy theories• Social Media darling• Online extension of

real-world• Facebook users

are gullible

San Antonio Fire

• Social Media Training• Radio call• TwitPic responds to

the scene

Fort Bend Tornados

• Every wind gust is a tornado• Pictures give weight• Craig Fugate

AKA Party

•Large party on the beach•Identifying key players•Social media monitoring