Social Media for Realtors

By: Steph Nissen of Nissen Media

SOCIAL MEDIA FOR

REALTORS

1 2 3 Why & Content & Tools & What Strategy Growth

1 Why Social Media? What network

do I use?

Internet 92% of buyers

use the

to search for homes.

Source: Contactually 2015

More than 80% of Realtors say that referrals are critical to their business.

Did you know that social media is the #1 driver of website referral traffic?

Source: Contactually 2015, Forbes 2015

Connect with Clients

Prospecting

Showcase Your Expertise

Every social network can be used by Realtors but that doesn’t mean you should!

Top Social Networks for Realtors

Facebook Twitter

Instagram LinkedIn Pinterest YouTube

#StephTip:

Pick 2-3 and MASTER

them before adding more!

2 What do I post?

When and how much?

What to Post: Listings

Community Events Real Estate Tips

Quotes Behind-The-Scenes

Market Updates Questions

Design and DIY

What NOT to Post:

Stolen Images Client Info Negativity Arrogance

Overly Promotional

Posting Best Practices

Facebook: 2-3 Daily Twitter: 5 Daily Minimum Instagram: 1 Daily #StephTip: These are “best” practices only, not a surefire winning

Strategy. Experiment with your pages to see what your fans like!

Posting Best Practices

LinkedIn: 1 Daily Pinterest: Daily Pinning with 1 New Board Weekly

YouTube: 1 Weekly

#StephTip: These are “best” practices only, not a surefire winning Strategy. Experiment with your pages to see what your fans like!

3 How do I make this easy?

How do I grow?

How do We GROW? Post Consistently and Often Use Images and Videos Make the 1st Move! Reply and Engage with Your Community Tell People You’re On Social Media Include Your Social Links in your Email Signature, Your

Flyers, Your Business Cards, and Other Promo

Social Media Tools

Steph Nissen www.NISSENMEDIA.net

Nissen Media, LLC

Social Media Training Social Media Coaching

Social Media Management Web Design and Development

Blogging and Copywriting Email Marketing

Workshops and Seminars Conferences