SOCIAL MEDIA SPECIALIST @matt_ashwood WITH SOCIAL MEDIA FOR REALTORS
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SOCIAL MEDIA SPECIALIST
@matt_ashwood
WITH
SOCIAL MEDIA FOR REALTORS
STAND OUTTO GET THE ATTENTION
KEEP TESTINGTO GROW YOUR AUDIENCE
CREATE COMMUNITYTO WIN BUSINESS
SOCIAL MEDIA SPECIALIST
@matt_ashwood
LOCAL REALTOR > LOCAL EXPERTSTAND OUT
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Create content on local subject matters that people might like to know about: Schools, Restaurants, Shopping, etc.
OPEN HOUSE > OPEN PARTYSTAND OUT
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Liability might be a concern, but think how you can make Open Houses more fun and entertaining.
ANNOUNCEMENTS > CELEBRATIONSSTAND OUT
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Make a big deal out of your closings, celebrate with your clients in a big way for social media to see.
STAND OUT PHOTOS > VIDEOS
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Use video to create more interesting content.
STAND OUT INSTAGRAM
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Figure out how you’re going to stand out on various #hashtags
KEEP TESTING FACEBOOK ADS
SOCIAL MEDIA SPECIALIST
@matt_ashwoodIncreases overall view-throughs by 87%
And subscriptions by 56%.
Sustained CTASequencing for CTA
CONVERSION
CONSIDERATION
AWARENESS
VS.
(BETTER)
KEEP TESTING FACEBOOK ADS
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Which advertisement image performed best for “TRY A FREE CLASS”?
KEEP TESTING FACEBOOK ADS
SOCIAL MEDIA SPECIALIST
@matt_ashwood
ANSWER: TOP RIGHT - the audience sees something that’s more believable for them to do
CREATE COMMUNITY
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Give value to your audience so they might be involved
CREATE COMMUNITY
SOCIAL MEDIA SPECIALIST
@matt_ashwood
Tap into a community or create your own.
SOCIAL MEDIA SPECIALIST
@matt_ashwood
WITH
SOCIAL MEDIA FOR REALTORS
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