Social Media for Real Estate Brokerages

Social Media in real estate

. . . what you need to know

Daniel Rothamel Community [email protected]

Social Media Is the newest buzz word in real estate

What is Social Media?

How can I use it as a tool to enrich my business?

A working definition:

Social media is any site or application that allows users

to provide and direct the content through sharing,

collaboration, and interaction

Real estate isa rela&onship

business

People organize themselves in groups

Those groups need

leadershipand direction

Some Examples:

• Facebook, MySpace, LinkedIn (social networks)

• Flickr (photos)

• YouTube (video)

• Blogs

• Twitter (micro-blogging)

just computers and technology

BUTSocial Media is

about more than

Social Media is about people and relationships.

Social media uses technology to connect people through their shared interests

How can I use social media as a tool to

enrich my business?

You probably used social media decades ago without ever realizing it

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Strengthen and expand your social groups by

connecting on Facebook

People are your greatest asset. Leverage that asset.

People are talking about you.Are you listening?

It sounds stupid.

Itʼs not.

Listen.

Engage.

Micro-blogging can also be a valuable internal communication tool

Social media can serve to enhance the techniques you

are already using.

Resources

S.M.U.G: social-media-university-global.org/

Chris Brogan: ChrisBrogan.com

Seth Godin: SethGodin.typepad.com

Twitter.com

Yammer.com

RealEstateTomato.com

Presented By:

Daniel RothamelCommunity MangerInman News

[email protected]

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