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@hpdpmalta @stefanbuttigieg - #socialmedia #hpdpmalta #publichealth
Social Media = Public HealthSinclair, C. T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367. http://doi.org/10.1016/j.jpainsymman.2011.12.089
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Stefan ButtigiegSpecialist Trainee in Public Health MedicineMSc Candidate – Health Informatics & Public
Health
Twitter - @stefanbuttigieg
Facebook – Stefan Buttigieg
Snapchat – stefanbuttigieg
LinkedIn – Stefan Buttigieg
Youtube – youtube.com/c/StefanButtigieg
Google+ - Stefan Buttigieg
Instagram – stefanbuttigieg
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AGENDA
Why?
What?
How?
When?
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Why?WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?
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SOCIAL MEDIAIN ONE MINUTE
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millionmessages
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tweets
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profile views
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photos uploaded
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swipes
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hours of video
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Not Convinced Yet?SOME MORE GRAPHS…..
SOURCE : STATISTA.COM
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Share of individuals in Malta participating in social networks
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Share of individuals in Malta participating in social networks
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Share of households that use desktop or portable computers to access the
internet in Malta from 2005 to 2014
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Share of individuals accessing the internet via mobile devices in Malta in 2016
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What?SOCIAL MEDIA
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Any Recommendations?THERE ARE SO MANY!
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Magic
6
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Facebook
• Pages/Sponsored Posts
• Live
• Events
• Location/Check-In
• Messaging
• Sharing & Editing(Photos, Videos, Albums)
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YouTube
• Video
• Live-Streaming
• Channel
• Trending Videos
• Playlists
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Wordpress
• Blogging
• Self-Hosted and Wordpress.com
• Flexible and Endless Potential for
Multiple Applications
• Plug-in
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Twitter
• Tweets
• Polls
• Hashtags
• Direct Messaging
• Trends
• Live-Stream
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LinkedIn
• Company Pages
• Professional Profile
• Discussion Groups
• Article Writing and Sharing
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Instagram
• Photos and Stories
• Short Videos
• Sponsored Posts
• Photo Editing
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Magic
6
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7
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Quick ExerciseSOCIAL MEDIA
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Split up into groups of two/three!
Try out a Twitter Search
Sign up to a Social Network!
Show off your profiles!
Tweet about this event!
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How?SOCIAL MEDIA
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Hootsuite Benefits
Supports Facebook, Twitter, LinkedIn from one place
Social Media Manager
Mobile Applications
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Buffer Benefits
Supports Multiple Networks
Posts at the right times!
Social Media Manager
Mobile Applications
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Canva.com Fool-Proof way to create
great content for Social
Media at the right size and
with multiple resources for
design!
Multiple Templates
Graphic Design Website
iPad App
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Facebook Pages Manager
Manage your Facebook Pages from One Place
Insights and Analytics
Publish Posts, Photos, Videos and Events
Manage Adverts
Mobile Application
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Twitter Support Multiple Accounts
Posts
Direct Messaging
Trends
Push Notifications
Mobile Application
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Adobe Post Creating Great and Attractive Content from your Mobile Device
Templates
Remix Designs
Mobile Application
Canva.com Alternative for Mobile
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When?SOCIAL MEDIA
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Bonus!THE FUTURE TO LOOK OUT FOR..
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Practical Use CasesHOW DO PUBLIC HEALTH RESEARCHERS USE SOCIAL MEDIA
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Public Health Surveillance
Health Information Campaigns
Nutrition and Dietetics
Mental Health
Predicting Disease
Text Mining
Food Hazard Event Extraction
Digital Epidemiology
Targeted Ad Campaigns
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Thank YouANY QUESTIONS