Social Media for Professional Development: Finance for CFA Vancouver By: Kemp Edmonds j.mp/kempcfa
May 18, 2015
Social Media for Professional Development: Finance
for CFA Vancouver
By: Kemp Edmonds
j.mp/kempcfa
Choose your own adventure
Facebook Fired, Legal Expert WitnessPakistan’s First Social Media Company
Tweeting to a Job
No One is An Island
The Big Picture
Where are people spending all that time?
2012
Stay professional or stay private
There are risks.
Horace Dediu, former analyst, now blogger at Asymco, January 19th 2011
“The issue for the pros is that the institution of [financial] analysis risks
becoming de-professionalized. In the same way many jobs that took specialized skills
became commoditized by the use of new tools or access to information, the era of
DIY financial analysis is dawning.”
-FINRA Guidelines 2009
•Archive - All Communications•Supervise - Training, Policy and Procedure•Include Disclaimers - Recommended •Avoid Recommendations - Even Likes!
3 in 5 online investors are active social media users
-2009 Forrester Research Study
Financial Social Media Examples
60% of online investors are active social media users
Honesty Gets You Everywhere
Honesty Gets You Everywhere^itl
^
CTO OF NASA, KEMP
CTO OF NASA, KEMP
CTO OF NASA, KEMPkemp.com
Lesson 1: Express your interest(s)
Lesson 2: Demonstrate your expertise
Lesson 1: Express your interest(s)
Lesson 2: Demonstrate your expertise
Lesson 2: Demonstrate your expertise
Agenda
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The Power of Positive Networking
The Power of Positive Networking
Make Real Connections
Lesson 1: Express your interest(s)
The Strength of Weak Ties
The Strength of Weak Ties
LinkedIn Answers
Lesson 2: Demonstrate your expertise
Focused Groups
- TO DO
• Complete your profile
• Ask two ?s answer one.
• 5 external invites
• 50 internal
• Join 5 Groups
• Connect with me :)
• Bonus: Recommendations
Twitter: What’s it good for?
An Information Flow
A Social Garden
The Language
• @ - public mention or reply
• # - hashtag; to group messages
• RT - Retweet: giving credit (via)
• D - DM: Direct Message - PRIVATE
• LISTS - Monitor a specified group
Serve your Audience
Be Helpful & Create Value
Don’t give up
New Learning Resources
StockTwits
- TO DO
• Search.Twitter.com
• Complete your profile
• Follow 100 people
• Remember your Garden
• Connect with me
• Bonus: Build a Few Lists
Facebook: Friends & Family
Facebook Advertising:
The New Billboards
Ever buy something in a bar?
- TO DO
• Makes a decision
• Enjoy it the way you like
• Try Ads - $5
• Add a few pages
• Don’t connect with me :)
• Bonus: Create a page.
Blogging
Writing
Find Blogs
What’s an RSS Feed?
Follow Blogs
An RSS Reader
Information Overload
- TO DO
• Google news/blog sites
• Setup a Google Reader
• Subscribe to 10 sites
• Use Technorati.com
• Check out Mashable.com
• kempedmonds.com RSS :)
• Bonus: Build a blog Create.
Develop Relationships - Long Term
Bridge the Digital Divide
What is Success?
• Are you learning new things? Finding new sources of information?
• Qualitative measures matter more in terms of human connections, learning and experience gained.
• Have you connected with someone you admire and met in real life?
• Developing meaningful connections?
One tool to rule them all
3 Ways to Get Started
1. Setup your accounts: Connect with fellow financial advisors. Stay away from financial discussions online. Don’t make recommendations
2. Post generic information: news items, interesting stories, information that matters to your target audience.
3. Combine: social networks with your newsletter and email campaigns. Include social links in your email signature.
Thank You
• The GuideBooks: mashable.com/guidebook
• The Role of Social Media in Financial Markets: j.mp/finmark
• This presentation is available now:j.mp/kempcfa
Special Thanks to Ken Wu