Social Media for Photographers @jaysbryant
May 27, 2015
Social Media for Photographers
@jaysbryant
Agenda Using the #bellasocial hashtag Overview of Social Media Trends Strategy for making this work Setting up a digital foundation Platform Analysis and Tactics Q & A
My connection with Andre Rieu
Where do you start?
A more objective view
The Tweet that took out Motrin in 48 hours…
Key Drivers for Engagement
Degrees of separation – growing your network
Social Media Workflow:
Start with SEO Foundation Get Google Tools Establish presence on common sites Get your name and URL on relevant sites It is all about the Link economy
Link everything together Use widgets to link together FaceBook, Twitter
and other social networking sites into your own site
Make an editorial plan Publish daily Focus on Quality Add to conversations and acknowledge people Embrace becoming a “digital being” Personal and Business life blur together – be
careful
Measurement Check page ranking weekly on Google Use Google Analytics to study trends Build up your followers on the sites you
participate with
Tools that I use Google Reader – I have over 200 RSS Feeds LinkedIn – The new rolodex for business Google Analytics and Site Map – Measurement is
critical Power Twitter – Simple plug-in to help with Twitter Photogene – Great photo editor for iPhone Twitterrific – Twitter iPhone App Search.Twitter.com – Real time info on anything Meetup.com – Good for networking Badging & Content Widgets Topify – Great tool for managing Twitter
Building your foundation on Google
SEO is the foundation – You need Google Juice
Google makes it easy and FREE!
Google has great tools and FREE (get the hint…)
Adding a Sitemap is critical for SEO
Navigating Twitter & Micro Blogging
You can build a significant audience on Twitter
Keep it simple and frequent
Use viral tools to link together your sites
What is the value and depth of your “feed”
The Facebook Challenges
Hitting a home run – Your image in their profile
Make it a Grand Slam
Facebook is still an unproven model for commerce
Setting up shop on Facebook
The lure of Facebook – great segmentation
Thanks! [email protected]
@jaysbryant
http://www.slideshare.net/jaysbryant
Images from Hugh MacLeod – http://www.gapingvoid.com