Silona Bonewald FOunder leagueoftechnicalvoters.org Social Media For NPO’s 1 Friday, January 18, 2008
Social Media For Np Os Rough Draft
May 12, 2015
rough draft will be improving this one but needed it up
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Silona BonewaldFOunder
leagueoftechnicalvoters.org
Social Media For NPO’s
1Friday, January 18, 2008
What is Social media?
• Via wikipedia.orgSocial Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.
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For starters...
http://www.slideshare.net/kanter/demystifying-web-20-tools-for-volcom-groups
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Major Types of Social media
• Publishing platforms
• news networks
• Content Distribution sites
• Virtual worlds
• social collaboration
• Social networks
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Publishing Platforms
• Blogs - WordPress
• Wikis - pbwiki.com mediawiki.org
• microblogging - Twitter.com, Pownce.com
• Vlogs - seesimic.com
• Podcasts - itunes.com podbean.com
• vodcasts - blip.tv
Technorati.com search engine
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Knowledge/News networks
• Digg
• Slashdot
• wikipediaFOrums - the first kid on the block
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Content Distribution Sites
• youtube
• flickr
• blip.tv
• del.icio.us
• widgets
• newsgator
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Virtual worlds
• Second Life
• Entropia Universe
• there
• MOOVe
• Active Worlds
• ViOS
• red light center
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Social Collaboration
• social Bookmarking• del.icio.us and StumbleUpon
• Events like upcoming.org
• Mashables - google earth
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Social networks
• Myspace
• Ning (sn of sn’s)
• Much overlap here! flickr, you tube etc all have friends listing
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How does a social networkwork?
http://www.commoncraft.com/video-social-networking
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Methods of communication
• direct post on net
• Blogs, forums comments
• Direct edit on net
• wikis, collaboration tools
• IM (Internet messaging)
• SMS or Texting (mobile phones)
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which tools are you familiar with?
• Which are your favorites?
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Why use social media
• personal voice
• easy to share knowledge with many voices
• Open Source thinking
• you can benefit from diversity of information
• You are have a set plan and are able to communicate it with the community at large
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Do you have any stories?
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baby Steps!
• Blogging!
• Good for accountability, show and tell, and a personal side
• A blog I suggest wordpress.com
• Free and easy
• make sure to get your own domain name though and map it!
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yeah it really is that easy - though get your own domain name $15 a year
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just be sure to get your own domain name!
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Never ever host your site with your registrar
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How to use a Wiki
http://www.commoncraft.com/video-wikis-plain-english
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Common wiki’s
• pbwiki - free with some paid solutions
• mediawiki - have to host
• wetpaint - free easy to use
• socialtext - enterprise wiki
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Photo sharing
http://www.commoncraft.com/photosharing
•you can also cross publish these to your blog site
•also friends and family settings
•Social Networking aspects
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What is an RSS FEED
http://www.commoncraft.com/rss_plain_english
get control of the information
crosslink your own blog
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Viral Videos
http://www.theonion.com/content/video/child_bankrupts_make_a_wish_0
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mashed Peas
http://www.flickr.com/photos/pwilley/172324090/
• Susan Reynolds• Breast cancer• Twitter• flickr
•http://susanreynolds.blogs.com/boobsonice/
• bloggers• fundraising• frozen peas• Frozenpeasfund.com
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a google search on Twitter and peas43Friday, January 18, 2008
How to use Social media
• Tagging
• open API’s
• mashups
• add ons
oh yeah - and participate for real or have hard core volunteers
that do!
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WHy not to use Social Media
http://www.readwriteweb.com/archives/ten_common_objections_to_socia.php
I suffer from information overload already
2. So much of what's discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!3. I don't have the time to contribute and moderate, it looks like it takes a lot of time and energy.4. Our customers don't use this stuff, the learning curve limits its usefulness to geeks.5. Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand damage. We don't want hostile comments left about us on any forum we've legitimized.6. Traditional media and audiences are still bigger, we'll do new stuff when they do.7. Upper management won't support it/dedicate resources for it.8. These startups can't offer meaningful security, they may not even be around in a year - I'll wait until Google or our enterprise software vendor starts offering this kind of functionality.9. There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at all.10. That stuff's fine for sexy brands, but we sell [insert boring B2B brand] and are known for stability more than chasing the flavor-of-the-month. We're doing just fine with the tools we've got, thanks.
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many concepts here are borrowed from
http://overtonecomm.blogspot.com/2007/04/join-network-of-networks.html
http://www.idealware.org/articles/participatory_tools.php
http://metzmash.typepad.com/folderone/2007/11/7-types-of-soci.html
http://socialmedia.wikispaces.com/
http://socialmedia.wikispaces.com/presentation
images are credited on each slide
URL’s are listed on each screen capture
Font is evil Genius BB
Credits:
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Blog? http://www.blogbasics.com/blog-tutorial-1-1.php
Tags? http://faq.wordpress.com/2007/09/21/the-difference-between-tags-and-categories/
google doc? can you use word? you don’t need one! http://docs.google.com
podcast? http://www.commoncraft.com/mygads
Chat? http://www.davesite.com/webstation/inet101/chat01.shtml
SMS texting? http://www.commoncraft.com/mygads
Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english
forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html
Microformats? http://microformats.org
Learn more:what is a...
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http://www.slideshare.net/Silona
This Prezo is listed under
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How to contact me?Silona.com
[email protected](512) 750-9220
Silona_bonewald on Skype
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