Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate action.
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Madison Non Profit Day, August 11, 2011 Kelly Parks Snider, ProjectGirl Co-‐Founder
What? • On-‐line community that builds social relaGons among people, with shared interests • Profile is required to see or parGcipate • Networks can be small/large, social/business or all of these • Web-‐based interacGons with text, presentaGon, video , or photos depending on site How? • Connect with people • Contribute content of value to your network • ParGcipate through comments, quesGons, answers
6 ways social media can improve “business as usual” (cont.)
4) Sharing valued-‐added content in mulGple ways across mulGple channels
5) CollecGng Gmely feedback from current, potenGal, past and lost donors, clients
6) Understanding important issues relevant to your target audience
Stay nimble
Strategic Alliances – Joint Ventures • Wendy Soucie ConsulGng -‐ Principal • Social Business ConsulGng Group (Sobizco) -‐ founding partner
• End Result MarkeGng • Nurture markeGng, research, social media
• Social Media Academy • CerGfied Social Media Consultant • Founding Gold Member and Alumni • Black Diamond Consultant • Social Media Academy Faculty 2011
• Xeesm – Social CRM – Business Partner – Wisconsin