What can SOCIAL MEDIA do for my non- profit? by Aneta Hall Trends in “Social Media for Social Change” Examples of non profits’ usage of Social Media Setting expectations Getting started AGENDA
May 16, 2015
What can SOCIAL MEDIA do for my non-profit?by Aneta Hall
Trends in “Social Media for Social Change”
Examples of non profits’ usage of Social Media
Setting expectations
Getting started
AGENDA
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BLOG
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Social Media for Social Change
CITIZEN JOURNALISM - Social Media users are where news happen / help spread information faster than traditional media
MICRO-FUNDRAISING Red Cross “Help Haiti” $10 donations through SMS/text messaging raise $18 million.
WORD OF MOUTH / VIRAL MESSAGE SPREAD - volume of mentions & global reach of Social Media channels rivals those of traditional media
#IranElection: 2 Million tweets, 1 in 4 tweets were re-tweeted
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Major Non-profits using Social Media
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Can YOU (small non-profit) use Social Media successfully to…?
Publicize your causes
Find new volunteers/donors
Engage with members
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http://www.stamfordymca.org/
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http://www.domuskids.org/
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http://www.linkedin.com/groupRegistration?gid=1837480
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http://www.steppingstonesmuseum.org/
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OK, I am excited…
HOW DO I GET STARTED?
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Social Media are tools in your marketing toolbox.
SOCIAL MEDIA = TOOLS in your marketing toolbox.
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How to get started…
Step 1:
listen
Step 2: be there,engage,contribute
Step 3:
build audience,relationships
Step 4:
capitalizeon your investment
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More Info.
Beth Kanter’s blog CT Association of Non Profits LinkedIn Group Jeff Pulver’s book “Read This First: The Executive’s
Guide to New Media” available on Amazon