Social Media for Non Profits

Tips and tools for using social media to build support for your mission: An overview

Prepared for: Center For Non Profit Success

Presenters: Rabiya JilaniCEO Lumenica, LLC

Copyright © 2009. Lumenica LLc

Disclaimer

There is no cookie cutter method of having a successful social marketing strategy

Our objective is to share our experiences and give you some food for thought


Before you embark on a Social Media Campaign

What is your goal? Fundraising

Awareness

Influence Change

New Clients

New Partnerships

Media Exposure

Sponsors

Web Traffic

Monitor industry

OtherCopyright © 2009. Lumenica LLc

Focus on Social Media Tools

Blogging

Micro Blogging

Social Networking

Events

Wikis

Social Bookmarking

Social News

Photo Sharing

Video Sharing

Live Casting

Audio/Music Sharing

Product Reviews

Business Reviews

Community Q&A

Virtual Worlds

Game SharingCopyright © 2009. Lumenica LLc

Social Media comes in different forms:

Remember: The dynamics and demographics of each network are

different

You don’t have to be everywhere!



Listening

Broadcast

RespondBuild Community

Reinvent/Improve

What is Facebook?

• Communicate

• Seek Information

• Play with applications

• Control Content

• Build Relationships

• Express themselves

• Share information


Facebook

Personal Business


Facebook

Personal Business

Friends

Family

Coworkers

Classmates

Customers

Partners Stakeholder

Suppliers




Business Profile



© 2009 Business Incubation Center at CBP

Facebook AdsFacebook Ads

• Reach over 2 million active users

• Attach social action

• Create a demand



Identify your ad goal

Identify TargetKeyword Targeting

Make your product stand

out Keep it simple

Use a strong call to action

Use an ImageKeep the user experience in

mindEvaluate!

Facebook Causes


• A facebook application• Spread awareness • Discuss issues• Call for action/petitions• Fundraising

Facebook Page Insights








Goals for using Facebook

• Get Found

• Connect and Engage

• Create a Community

• Promote Content


What is Linkedin?

• Business Oriented Social Network

• Job Seeking, Connection building tool

• Use Applications


What is linkedin?

Applications


Company Profiles

Allows companies to create profiles on Linkedin.*Company/Nonprofit Name*Email Domain(s)* Website URL* Description* Industry* # of employees* Type* Country



Company info

Related Companies

Company Description

Company Employees

Recent Promos

Key Stats

Linked in Group-

A good idea:

Sign up for a group

Listen

Participate

create


Linked in Events


• Go to: http://events.linkedin.com/

• Fill out relevant information

http://events.linkedin.com/

Sample Event


What is Twitter?

• Founded in 2006

• Micro-blogging service that allows you to send and receive messages called tweets

• Tweets are text based

• Limited to 140 characters


How to use twitter

• Use it to share what’s going on with your non profit

• Email blast/Press release

• Build Relationships

• Hold competitions


How to use twitter

• Connect with media

• Connect with other non profits

• Create focus groups

• Works with other Social Media Platforms


Twit Pay

• Twitpay is a simple way to send payments via Twitter. Twitpay’s ReTweet Suite is for compelling campaigns over twitter


Things to remember

Be a resourceConduct a survey/study

Offer Value

Understand the lingoEach Network uses different language and tactics-learn the tactics

Promote others

Quality vs Quantity

Be thankful


Things to remember

Promote othersIf you want people to promote you and your cause, you have to promote others.

This is the only way to find a dedicated group of ambassadors for your non profit

Quality vs QuantityIf you have a small but dedicated group of followers, its better than having a large group of followers that don’t promote you

Be thankful-Mind your manners ALWAYS


Things to remember

Post Videos, Pictures, blog updates

People love to click on links

Share

Ideas, thoughts, articles, insights. People want to hear from you

Keep your followers/fans engaged

Play giveaways/contests

Use surveys or polls to show their opinions matter


Things to remember

The three most important things:

BE REAL

Talk like people, not press releases

Follow the experts and constantly learn and evolve



Useful Social Media Networks for non profits

REMEMBER: Cross Promote


Final Thought: Social Media is long term

It takes effortIf you want ambassadors, you have

to trust them and endorse them


Questions?


Contacting Rabiya

Email: [email protected]

www.facebook.com/rabiyaj

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj

http://www.facebook.com/rabiyaj

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj

Social Media for Non Profits

Education

lumenica llc

rabiya jilani ceo lumenica

content copyright

business profile copyright

competitions copyright

demand copyright

country copyright

business incubation