Social media for non profits

SOCIAL MEDIANot-for-profits

Social media presence• You• Your non-profit

Social media numbers• From July 1, 2011 to July 1, 2012: • 89,204 unique blog visits• 197,132 YouTube views, 147 subscribers• 1,337 likes and on Facebook in the year• 3,234 FourSquare check-ins to 76 venues (est)• 6139 followers on Twitter on 7/1/12• 4987 Followers on 7/1/11• 690 in a Google+ circle• 94 followers on Pinterest

personal vs professional

What is a social network?

• A social network is a community of people

• So what is different?

Hey, nice logos

TRADITIONAL

MEDIADIGITAL MEDIA

One way, brand speaking Two way / a conversation

Focused on the brand Focused on the consumer

Brand in control Consumer in control

Repeating the message Adapting the message

Entertaining Involving

Brand created content User created content / Co-creation

Space defined by Media Owner Space defined by Consumer

Web 2.0• People like to share

• 2nd Law of Social Networking

• Eric Schmidt

Non-profits

Non-profit marketing

• “I want to start a Facebook page.” • Someone at your not-for-profit.

Tactic Strategy

Algorithms

• Don’t have boring copy

use photography

• Fear this

• Who should come to your page?

• What do you want them to do?

New likes

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• How will you measure success?

Twitter/Instagram/Vine

• Twitter is a news source, • a giant pit of garbage, • potentially a useful place to learn

Polls

TwtVite.com

To recap• There are two ways to think of Twitter: • A way to pull people in. If you search for your brand on

Twitter, and don’t see it, you can ignore it.• A way to get your keywords.

Delicious

Delicious

• Social bookmarking is the solution to never having to e-mail a link home.

• It’s also a way to prove smarts. I have this on the bottom of my e-mail signature.

Delicious

• But consider how this can work for your non profit. • This can be the dynamically updated what’s new

section of a website. • Find news about your non-profit. • Saves the alert to his your non-profit’s Delicious page

and it’s automatically updated on your website

ammado

• …the global community that appreciates your work and aims to help you in achieving your vision.

• Connect with individuals, companies and institutions dedicated to positive change and enlist their support in making a difference.

• What does ammado offer nonprofits?

• Video is an excellent tool for telling stories

• In May 2012 we embarked on a journey to tell the real stories of the American Red Cross -- the stories that we know so well but most people have never heard. We wanted to show the millions of ways the Red Cross has touched the lives of Americans in every state.

• We found that the best way to tell our story is to let the people who have been helped tell theirs.

Google Earth

• If your story can be told with a map, Google wants to help. Number of Grads with jobs, violence against women in the US

• If there’s a story, it can probably be told on a map

90%

10%

LinkedIn

Here are some things you can do• Create a profile and connect to stakeholders• Pull data from your old free mail accounts. Your old high

school buddy could be rich now and looking for someone to give money to.

• Add content (LinkedIn now lets new people upload a resume)

Join groups

• Your website.

Google+

Google+ alumni circle

Pinterest• What we can report:

• Number of people who follow Colgate• Traffic from Pinterest to Colgate

• What we can not yet report: • Anything else

Pinterest – alumni book

.com• What does my website do? • Are donors going? • Are the people going? • Add a free analytics package like Google or Yahoo

Analytics. It doesn’t hurt to add them both. • See what people are looking at, and what they’re not.

visitors

visitors

.com• Then add a Facebook badge. But since you’ll know why

people should go to Facebook, you will say it. • Add your Twitter feed (or simply search Twitter). • Add your delicious bookmarks. • Add ammado, YouTube

YouTube • Video views

• Subscribers (like fans)

YouTube demographics

YouTube demographics

So what now? • Set goals, that helps creating content. If the goal of the

Facebook page is to tell stories, figure out how you’ll encourage stories.

• If you have an objective, in a year, you’ll know if it’s working.

Questions?• ??