Social-Media-for-Local-Businesses-Update

Social Media For Small Businesses

How Social Media Can Help Your Business Make More Money

Make Money Now

http://googleplacesdomination.blogspot.com/

What Is Social Media?

Google Places Domination

- Web 2.0 Media

- Any Website Platform Offering Social Interaction

Who Uses Social Media?• Largest Increases in Users are over 60• Larger increases in the baby boomer

generation than the younger generation• More business owners are utilizing it- Is your competition using it?• Large / Small Companies are having

major success with Social Media• Ex: Starbucks (8 million Facebook fans)

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Outbound Vs Inbound Marketing

Traditional Marketing = Outbound (Interruptions)

• People tune it out!

• Avg person = 3,000 messages / day

• TV, Radio, Print Ads, Spam Email

Google Places Domination

Outbound Vs Inbound Marketing

Internet Marketing = Inbound (Permission)

• People decide to hear your message

• SEO, Social Media, Blogging, Newsletters

• Free Trials / Offers

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Social Media ROI Results

Let’s Get Real

• More than 300 million local business searches per month

• Can you be found?• Do you have your social media pages

connected together?• Naked Pizza - $200,000 annual sales to

Twitter• - 5,700 followers = $35.09 per follower

How’s your website??• Your website should be the central component of

your social media strategy• If your website needs work, best to sort this out

first before getting serious about social media…

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Blogging

• Blog = ‘web log’• In essence, an online journal or diary, ordered

by date• Great way to distribute content – Twitter, RSS• Easy To Use• But it takes dedication and patience!• Blogs are a great way to get search engine

traffic• 1 post per week using keywords you want to

rank for

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Social Networking: Twitter

• Don’t spam• Don’t write boring things – ‘I am eating a pie’• Inject some personality• Direct traffic back to your site through links• Don’t overdo it – 1-2 tweets a day is OK• Some examples of things to tweet:

o Links to you own great blog postso Links to great articles that you found & want

to shareo Special offers (within reason)o Topical issues relating to your industryo Questions/polls/discussion items

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Social networking: Facebook

• Who doesn’t have a Facebook account?• Over 350 million users worldwide• Facebook Fan Pages for business• Fan Page Advertising• Easily Integrate your website with facebook

with a simple facebook widget on your site

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Insert starbucks fan page

LinkedIn• Over 8 million users worldwide• Unlike Facebook, it is a professional network

that uses the ‘six degrees of separation’ principle• Things you can do:

o Create a company profile o Actively ‘recruit’ people to link to you after you

work with them o Respond to Q&A and set yourself up as an

expert in your fieldo Recommend others and get recommended –o Ask for introductions to key people via your

networko Join relevant groups; post articles, job offers

Reputation Management

• Twitter Search – http://search.twitter.com • Set up Google Alerts – http://

www.google.com/alerts

And Now… Largest Growth Of 2010

• It’s not Twitter, Facebook, or any new media platform.

It’s….

Google Places Domination

Online video• Video is the biggest growth area of 2010.• Over 20 hours of video every minute is

uploaded to YouTube• Video can be done cheaply• Viral impact can bring thousands of visitors to

a website in a short space of time• Website Is 63 Times More Likely To Be

Viewed With Using Video!

Let’s Make Money!

• Like most things, it won’t happen overnight• Give Valuable Content• Give Out Specials and Coupons • It’s not unlike ‘real’ networking!• Meet people, build relationships, listen, share

knowledge, ask/answer questions, build trust• There’s no sustainable ‘get rich quick’ option

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• Follower/Friend/Fan = Prospect• A bigger ‘signature’ on the web results in

greater discoverability and increased traffic to your website – organic traffic, search engine traffic

• Establish yourself as a credible industry player through advice, comments, articles posted

Let’s Make Money!

http://googleplacesdomination.blogspot.com/

• Involvement in social media channels creates ‘openness’ and ‘accessibility’

• Employee loyalty through internal initiatives – alumni pages, social pages, photo galleries

• Use social media alerts to avert a PR disaster• Use social media to avert poor hiring decision.

Google Places Domination

Let’s Make Money!

Your Action Plan• Secure your names on Twitter, Facebook, etc• Sort out your website!• Check out what your competitors are doing• Try It – it’s free

o Do some tweetingo Set up profiles on main siteso Subscribe to/comment on industry blogso Connect with associates on Linked In

• Read and Learn• Monitor your brand & reputation

• Make Money Now!!