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Social Media for Promoting School Meals
Rainey Wikstrom
LiveWell Colorado Marketing Consultant
Webinar Objectives
1. Increase awareness of FREE social media tools available to you
2. Provide tips and suggestions for getting started
3. Hear great ideas by food service directors, for food service directors that increase school meal participation rates
Why Market Your Program? • Inform and update your community
• Build community pride
• To increase school meal participation
• To build sustainability
• To change the way people see school food!
Why Social Media?
• Reaches a wide variety of audiences
• Gets attention
• Fun
• Easy
• Quick
• Free
• Relevant
Social Media 101
• Facebook: Social networking website that makes it easy for you to connect and share stories, news and content
• 1.5 billion monthly active users
• Users share 1 million links every 20 minutes
Social Media 101
• Twitter: An information network made up of 140 character messages called Tweets that users can read and send
• 289 million active users
• 9,100 tweets happen every second
• Instagram: Social sharing site all around pictures
• 300 million active users
Social Media 101
Social Media 101
• Pinterest: A social site that is all about discovery…visual bookmarking where users can upload, save, sort, and manage images—known as pins
• 70 million users
Social Media 101
• Snapchat: A social site for visual storytelling where pictures are shared for 1 to 10 seconds and then disappear
• 30 million users, but fastest growing
• Most used by 13-18 year olds
Tips for Getting Started
• Is someone already doing social media in your school
• Start small with one social media site
• Broadcast that you are on social media
• Plan your posts
• Designate time to manage social media sites OR ask for help
#What to Post!
• Quotes • Pictures • Videos • News • Events • Celebrations • Menus • Surveys • Nutrition facts
Creative Ideas
“We are constantly striving to bring healthy, delicious options to your children and to create a positive environment…”
Jen Dabal, Norwood Public School District
LiveWell@School Food Initiative
www.LiveWellColorado.org
Toolkits to promote your meal program!
‘Points of Pride’ Tool • Be proud of the work you are doing and spread the word
‘Points of Pride’ Tool
‘Points of Pride’ Tool
Considerations
• Media releases (for photos) – check with your school/district policy
• Access to social media sites at schools
• Monitor for inappropriate posts and delete
Tales from the Field
• Weld County School District 6
• Located in Greeley, Colorado
• Approximately 21,183 students
• 62% Free and Reduced Lunch Rate
Jeremy West Nutrition Service Director
• Facebook: D6nutritionservices
• Twitter: @D6SchoolLunch
• Instagram: D6SchoolLunch
• Pinterest: @D6SchoolLunch
• SnapChat: northridgecafe
Social Media Presence
Social Media Benefits
• Low cost/free
• Convenient
• It's how people communicate
• Get feedback and start conversations
Social Media Examples
Social Media Outcomes
• Article in Denver Post
• Great success, especially around food/recipes and farm to school work
Tips for Using Social Media
• Start Small!
• Determine what you want to communicate:
– Twitter: Celebrations
– Pinterest: Recipes and how-to’s
– Facebook: Current events and in-depth stories
– Instagram: Pictures of special events or staff
– SnapChat: Quick shout-outs
Tips for Using Social Media
• Assign site administration to several individuals
• Monitor your sites
• Determine frequency of posts/pins/tweets
• Prepopulate posts when possible
• Get off your page
• Boost posts strategically around school events
• Include social media when planning for school events
An Exclusive Interview with…
Weld County School District 6 Jeremy West
Nutrition Service Director
Social Media is another tool in your
toolbox for telling your story and marketing
your program
Thank you!
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