Social Media for Job seekers

Social Media for Job SeekersMaureen Kerr, Kerr Consulting

April 2011 Credit:Flickr.com by Rosaura Ochoa

What is Social Media?

What are the benefits

For job seekers?

Where does one begin?

Credit: Flickr.com by AngelaArcher.com

Agenda

What’s All the Buzz?

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Definition of Social Media

Social media is an umbrella term that defines thevarious activities that integrate technology, socialinteraction, and the construction ofwords, pictures, videos and audio. (Wikipidia)

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Adoption of Social Media

Crossing the Chasm by Geoffrey A. Moore

Chart From: Wikipedia

The Longtail

Amazon.comSearch EnginesiTunes

--------More Generic More Specific ------

# o

f Se

arch

Res

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Rules of Social Media

Listen & Learn

Engage

Measure

Photo credit: Flickr: by niclindh

One of the reasons Facebook is so important as a job search tool is because every business and brand that knows the power of web are already there.

From Flickr.com: by N'ayez pas peur !! La Fabrique de Blogs

140 characters or less

Short, succinct

Networking

TwitJobSearch

Benefits: Networking

Anytime, day or night

Exponential

Effective

From: Flickr.com by MyTudut

Benefits: Marketing

Benefits: Branding

Benefits: Measurement

Credit:Flickr.om: by aussiegall

Video Resumes (not recommended)

Don't Let Your Online Persona Undermine Your Resume

Do you have digital dirt?

Maureen Kerr Kerr Consulting YourMarketingMavens.com

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A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser."

A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping.

Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’

From: How Social Media Affects the Workplace: Greg RollettRollett Marketing

Google = Frienemy

Google Me

Maureen Kerr Kerr Consulting YourMarketingMavens.com

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-Branding-Networking-Expertise

-Blogging-Linkedin-Conversations

Li

Maureen Kerr Kerr Consulting YourMarketingMavens.com

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LinkedIn.com: Maureen KerrSlideshare.net/moekerr

Training, consulting, workshops and seminars

Resources

• http://www.socialmedia123.org/jobseekers/

• http://mashable.com/2010/03/08/job-seeker-results/

• http://www.omarkattan.com/2011/04/13/job-seekers-and-social-media/

• http://qrazy.info/2009/11/19/brizzly-vs-friendbar-vs-tweetdeck-vs-ping-vs-tweetminer/

• http://applicant.com/facebook-as-a-job-search-tool/

• http://bloggertone.com/management/2010/09/24/job-seekers-you-don%E2%80%99t-have-to-be-gaga-to-get-value-from-twitter/

• http://www.catalyst-noetic.com/vresumes/VideoResumeResources.html