Media Bhupesh Shah, B.Sc., MBA April 19 th , 2012 Social for Job Development
Social media for job development
May 14, 2015
The importance of relationships and how to use LinkedIn to develop jobs - starting with sharing information on your profile; the strategic use of keywords; engaging LinkedIn members by sharing knowledge; researching companies and people; and utilizing LinkedIn apps.
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Media Bhupesh Shah, B.Sc., MBA April 19th, 2012
Social for Job Development
“One recent study by Northern
Illinois University professors found
study participants could more
accurately predict a candidate's
likelihood to succeed in a particular
job by browsing their Facebook
profile than by evaluating detailed
personality surveys.”
“Facebook Beats Personality Tests for Predicting Job Success, NIU Management Professor Finds | NIU Today.” Web. 13 Apr. 2012.
Agenda
What is Social Media and Why is it Important?
Relationships are the Key
Googling Yourself Using Social Media to
Build Relationships
Finding and Creating Job Opportunities
Agenda
LinkedIn Profile and Keywords
Being Proactive in your Search
LinkedIn Apps Resources
Q&A
Social Media
driven by relationships
ongoing engagement - usually not a one-shot deal
users value recommendations “Trust is the new black,” and it never goes out of style. (Craig Newmark, founder Craigslist)
onlinedegrees.com
Relationships
From Lead Beyond: http://www.flickr.com/photos/32493043@N00/
Google Yourself Google yourself!
Your network
From Noah Sussman: http://www.flickr.com/photos/thefangmonster/
Finding and Creating
From Dawn Huczek: http://www.flickr.com/photos/31064702@N05/
Job Opportunities
Apps
From The Daring Librarian: http://www.flickr.com/photos/info_grrl/
150 million+ members
5.1 million in Canada
Almost 70% are between 25-54
“Wayne Breitbarth’s Blog on Linkedin Tips - Power Formula for LinkedIn.” Web. 13 Apr. 2012.
Your LinkedIn profile is the gateway
Your Profile
What to share and why
http://www.linkedin.com/ profile/public-profile-settings
Selecting keywords... What is the
employer looking for?
What keywords are repeatedly mentioned for a given job title?
Find 25-35
keywords Use LinkedIn skill search to find related skills
Action verbs for resumes but nouns for hiring
“Keyword Count / Usage.” Web. 7 Mar. 2012.
Most use 3-4 word key phrases
1 word 3.83%
2 words 7.47%
3 words 24.81%
4 words 27.44%
5 words 18.06%
6 words 8.94%
7 words 3.80% 8 words
1.97%
9 words 1.21%
10 words 2.46%
Demonstrate your expertise on LinkedIn Answers
LinkedIn Follow Button
Research
Research
Research
Your LinkedIn Profile
Your LinkedIn Profile
Join Groups (including Alumni)
Statistics
Create and Participate in Polls
LinkedIn Apps
inmaps
resume builder
signal
swarm
dropin
From toprankonlinemarketing: http://www.flickr.com/photos/toprankblog/
http://inmaps.linkedinlabs.com
Signal…keep up with your network and trends
http://www.linkedin.com/signal/
http://dropin.linkedinlabs.com/
Resources
http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
Resources
http://www.youtube.com/watch?v=Ocp1MNpSkWs&hd=1
http://pinterest.com/pin/56154326573920334/
http://youtu.be/jykqF-neZ2I Find and Follow a Company on LinkedIn
http://www.powerformula.net/Infographic-500w.png
Resources
http://mashable.com/2012/02/05/ facebook-recruiting-infographic/
http://ethnicomm.com/blog/marketing/ what-is-social-media/
gplus.to/ethnicomm
twitter.com/ethnicomm
facebook.com/ethnicomm
linkedin.com/in/bgshah
slideshare.net/Bhupesh
416.720.1205
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