Social media for improved internal communications

How can we create even more value

from our organisations?

Hollie Snelson Internal communication manager

What we know about internal communication at KCC

Kent Adult Social

Services

EnvironmentHighways

and Waste

Chief Executive’s Department

Children, Families

andEducation

Communities

Staff surveys repeatedly highlight internal communication as an area for improvement.

Where we are going –organisational challenges

Changes to the way we work

Changes to the physical working environment (less desktops, more flexible)

More productivity for less cost

What we know about social media

creates and strengthens communities allows people to discuss ideas and plans

in an informal wayprovides an easily accessible way to

collaborateIt’s cheap (in terms of budget, not

resource)

Intranet Team Briefing First magazine

ExtraMails

Directorate magazines

Team newsletters

Communication networks

Learning lunches

Roles and relationships

Yammer Team meetings One to ones Private networks

We’re getting there

New intranet

E-newsletters

Unified communication

Yammer

Cross - directorate

Not ‘corporate’

Topics and subjects defined by users

My KCC Idea

Idea generation

Rating and commenting

Feedback cycle prompts

Communities of practice

Various tools (forum, wiki, blog, events)

Membership can be as defined or wide as you’d like

Partnership involvement

The future

Many channels (online and offline)

Not centrally controlled but centrally managed

Video streaming

Audio streaming

Searchability

Truly mobile workforce

Barriers

Silo culture – already breaking down with Yammer

Lack of familiarity with the tools –training needs

Hardware limitations – for the first time office machines are probably less advanced than home PCs.

Completing the circle

• By allowing the knowledge that is currently kept hidden, (in units, teams, peoples heads) to be shared we can all learn

• Make mistakes once

• Crowd sourcing ideas

• Peer to peer networks

• Find the experts

Thank you

Questions?