Social Media for Home Builders

Social Media Marketing

It All Starts on the Internet

85% of Searches for anything

start on the Internet

Your Website

• Built to Drive Traffic

• Difficult to Navigate

• Content and Branding

• Proper Call to Action

• Tracking & Analytics

Why should you care?

Survey: Influence of Social Media on Customer Service

• 59.1% use social media to “vent”• 72.2% research companies’ customer care

online• 74% decide based on others’ shared

experiences• 81% believe online discussions provide

consumers a greater voice

Society for New Communications Research

Why should you care?

Survey: Social Media• 60% of Americans engage in social media. • Of those, 93% believe that companies should be

present in social media

• 85% Think that the company should interact with their customers through social media.

Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust.

September 25, 2008

5 Reasons to Use Social Media

Goals / Strategies

• Increase Traffic

• Social Media Optimization

• Reputation Management

• Social Networking

• Build Brand

Your Social Media Toolbox

Tools of the Trade

What is a Blog?

• The technical answer:– A blog (short for “web log”) is a website, with

regular entries of commentary, descriptions of events, or other material such as graphics or video.

– A powerful SEO tool.– A great way to build community

Blog Examples

• 57 Million active members, 250,000 new registrations per day

• Online Cocktail Party• Create a personal profile and a corporate or

community Facebook Page• Users can become a “fan,” write on your Wall,

upload photos, comment etc.

• Send updates to your fans regularly — or just when you have special news or offers

Facebook Examples

Microblogging

• What are you doing in less than 140 characters

• Instant Messaging to the world

• Post and receive messages from “followers”

• Use Twitter to make announcements, answer buyer questions or just send a quick update

Twitter Examples

Online Public Relations

• Repurpose press releases for online distribution

• Include key words and anchor text where possible

• Increases SEO to website through social media optimization

• Our Favorites: NHDBuzz, PR.com, PRLog, PRZoom, PRWeb, etc.

PR.com Example

Online Video

• Video sharing network with user profiles and channels

• Allows consumers to see your homes and take a virtual tour

• Serves as video database for sites across the web

• Increases SEO and web presence - Google loves video

YouTube Example

• Photo sharing social media network with profiles

• Allows you to load and share galleries of photos

• Owned by Yahoo, so ranks high for Yahoo image search

• Increases SEO for Web sites – Google loves photos

Flickr Examples

Trulia

Active Rain

Social Media ROI

Your Web site Tracking Report

• Increase Keywords

• Increase Referring URLs

SERP Results

Friends, Fans & Followers

Sales

Getting Started

• Make sure your Web site is built to be interactive• Create a Social Media strategy• Launch a Blog• Repurpose PR for online distribution• Submit stories to Realtor Blogs• Create pages on Social Networking sites• Include email in your strategy• Track your results

Text• 72.2% of wireless users have SMS packages. 

203 million Americans.

• 57% of wireless users 13+ are regular text message users.

• Texting has increased 107% in the USA in the past year.

• 2.5 billion text messages are sent each day in the USA.

Text• More text messages are sent per phone than phone

calls. The average text messages used per month is 357

compared to 204 cell phone calls.

• 15 million Americans used video on their cell phones in 2Q

2008.

• 138 million Americans have sent a text message in the

past three months.

neustar

WebinarsHow We Get Information Has Changed

Marketing Sherpa – 2009

Marketing

Sherpa:

Increased usage

of virtual events

and virtual

tradeshows – 30%

increase

Contact Information

Carol Flammer, MIRM, CAPS, [email protected]

www.CarolFlammer.com

www.mRELEVANCE.com

www.TopBuilderBlogs.com

770-383-3360 x20

@AtlantaPR