S How to use Social Media to Communicate Chris Campbell Lakeshore Branding chris@lakeshorebranding .com For Villages, Cities and Towns
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S
How to use Social Media to
Communicate
Chris CampbellLakeshore [email protected]
For Villages, Cities and Towns
Hi, my name is Chris Campbell
Marketing Consultant for brands like Dell, Gortex, Jamba Juice and Chicago Bears
Certified and degree in Online Marketing & Communication
Started digital marketing agency 3 years ago
Quotes
”You have to meet people where they’re at,” said Durst, who feels that social media offerings by legislators should
complement town halls and face-to-face contact, not replace them. Rep. Branden Durst, R-Meridian (Idaho)
Source: IdahoReporter.com
Why Social Media?
Social Media Basics for Government
Start early
Build to scale
Innovate where necessary
Make it easy to find, share and act
Pick which communities to participate
Channel online enthusiasm into specific, targeted activities that further the village’s goals
Source: Edelman Social Pulpit- Barack Obama’s Social Media Toolkit (PDF)
Starting Early
Get feedback prior to campaign or project launch Don’t be afraid of crowd sourcing- (empowering
active members of the community to manage the communication)
Define social communications goals early Is the objective awareness, or to elicit action?
Keep It Simple
Why Facebook?
Est. 116mm+ users in US
Destination site- most users visit daily
Actions such as ‘Liking’ and commenting occur naturally
Not just for young demographic
Why Twitter?
Becoming people’s main source for news
Excellent for sharing breaking news
Politicians use Twitter to keep followers updated, engaged
Twitter Stats
YouTube
YouTube
Why YouTube?
Second largest search engine in the world
Great vehicle for being authentic and transparent
Easy to share video on social media channels
Share speeches and sessions that most can’t attend
Nothing sells your town like a video
Encourage stakeholders to create response videos (engagement)
Flickr
Flickr
Why Flickr?
Largest online source of photos
Very easy and cheap to host, organize and share photos
If video is not available, photos are next great resource for stakeholders
Also host videos
Document project improvements and upgrades
Create a group to encourage stakeholders to share their photos
Thank you for your time.
Chris CampbellLakeshore Branding
(312) 229-0038
Find this presentation online at www.LakeshoreBranding.com/slides
Resources
General Social Media for Government Resource
http://www.usa.gov/webcontent/technology/other_tech.shtml
34 ways to use YouTube
http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/
In-depth Social Media for Government Presentation
http://www.slideshare.net/mixtmedia/social-media-for-government-32309-1185070
Trust
Trust in Government is rising "Our greatest challenge and mandate in government is
regaining the public's trust," said Rep. Mike Quigley, D-Ill... "It means not just paying lip service, but taking financial responsibility, transparency and ethics as seriously as the voters want us to. If we can make the tough decisions and prove these as our priorities to the public, trust will follow.“ Source: NextGov
Increasing importance of transparency (Open Government)
How Trust Fits In
Source: Mixt Media
Transparency
Transparency
Not just for the White House Yuma legislator boosts transparency
Rep. Lynne Pancrazi, D-Yuma, sponsored House Bill 2707 this past legislative session. The bill requires tow truck companies to disclose their ownership while applying for contracts with the Department of Public Safety for towing and storing vehicles.
Source: 5/5/2010 Yuma Sun
Choose Your Communities Wisely
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