Social Media for Events

• Create an event on your existing Facebook business page

• Post event link to Twitter + LinkedIn.

• Create an Event page on Eventbrite.

• EventBrite Link: http://www.eventbrite.ca/

• Announce that there are only a limited number of seats left

• Announce that there is only a limited amount of time available to buy them

• Run a Sale or a Special discount for a short amount of time

• Notify visitors in real-time when an offer is about to expire

• Post short updates that build buzz and excitement

• Introduce event speakers + presenters with short 1 minute videos

• Broadcast event setup, prizes, or special features about the event

• Hashtags are typically a word preceded by a # sign

• Brand all posts about your event with the same hashtag (i.e., #OurBigEvent)

• Encourage attendees to do the same when they mention your event on their Twitter

• 90% of meeting attendees have smartphones & 25% of event devices are iPads

• Great opportunity to collect attendees data

• Giving all attendees the opportunity to stay connected

If you’re using a Twitter hashtag, mention it at the event so people use it in their updates.

• Think about placement

• Put it in a central place where people can see it

• Create conversations with attendees by using the Hashtag somewhere on the screen

• Invite your speakers to announce the Hashtag before they make their presentation

• Have speakers produce teaser content which then goes LIVE only at your event

• Introduce Speakers with a Short bio + Headshot

• Start a Twitter Contest for Event Attendees, awarding them a Free Registration to the next event

• Post Blogs that have been pre-assembled in Conjunction with each Speakers presentation

• HootSuite: https://hootsuite.com/

• Assign a Social Media Curator to your Event to engage with your audience

• Monitor your Hashtag so that you can connect with attendees and absent guests

• Share LIVE images of the event, so that attendees who weren’t able to make it can join in

• Show your audience how much fun people had

• Ask guests to tag themselves in the pictures & grow your likes

• Grow your email list by only allowing access to certain content with sign-up to your newsletter

• Share your event reactions and key takeaways

• Publish your Twitter wall and embed it in a blog for absent guests to review

• Invite key speakers or panelists to write a guest post

• Post links to event pictures, videos through a Mailchimp Newsletter

• Share material such as presentation slides through Slideshare

• Create a “Thank You” e-newsletter with a promocode to the next event

• Mailchimp: http://mailchimp.com/