Social Media For Educators - Personal, Professional and Classroom Considerations

Social Media For Educators

NACCE HP Life AmbassadorsAug. 15, 2013Presented by: Liz Provo, Mass Marketing Resources

Personal, Professional and Classroom Considerations

Welcome NACCE HP Life Ambassadors

Presenter Info:Liz Provo – 413-539-7950, [email protected]: http://www.massmarketingresources.comFacebook: http://www.facebook.com/massmarketing1Twitter: http:/www.twitter.com/massmarketingLinkedIn: www.linkedin.com/in/massmarketingresources/YouTube: http://www.youtube.com/user/massmarketing1Pinterest: http://pinterest.com/lprovo/

• Twitter/Facebook Hashtag: #NACCE13• Cell phones on silent please, feel free to tweet!

Getting Acquainted/Agenda• Workshop agenda

1. Introductions2. Overview of social media3. Current research4. Break5. Facebook: personal, professional, classroom6. LinkedIn: professional7. Twitter: professional8. Q & A

OVERVIEW

Technology is opening doors

International Reach

What is said here today can travel around the world in a second!

Social Media – Real time, user generated content

Stories that broke on Twitter first: Miracle on the Hudson, Boston Marathon bombing, Osama bin Laden’s death (5000 tweets- 2 hrs. – before sources confirmed), Asiana flight 214 crash (Twitter had 1st photos, user generated), Whitney Houston’s death

Small Business Can Compete With Big Business

Social Media is “flipping” traditional marketing/sales

Today’s entrepreneur will learn the power of relationships!

Our learning environment is changing, too

Linear learning enhanced by global learning -- networks, relationships, connecting the dots, “big picture”.

Traditional education model

Deliver information

Conformity matters

Flipping the classroom

Like flipping the marketing/sales model!

Collaborative learning - customized, personalized

Long distance learning

FREE classes by major universities

Building Community – sharing, engagement

Forming relationships and connecting!

Today’s Tech Tools- for educators, too

Self-Publish, eBooks, etc.

Show expertise

Collaborate with colleagues

Increase productivity

SOCIAL MEDIA IN EDUCATION- THE RESEARCH

Studies show“Some 78% of the 2,462 advanced placement (AP) and National Writing Project (NWP) teachers surveyed by the Pew Research Center’s Internet & American Life Project say digital tools such as the internet, social media, and cell phones “encourage student creativity and personal expression.”

In addition: 96% agree digital technologies “allow students to share their work with a wider and more varied audience” 79% agree that these tools “encourage greater collaboration among students”

(Source: Pew Survey “Internet and American Life, 2012)

Pearson Survey - 2012

15 MINUTE BREAK

PRACTICAL WAYS FOR EDUCATORS TO USE FACEBOOK, LINKEDIN & TWITTER

Personal, Professional and in the Classroom

Facebook – personal use• To use, not to use?• 55+ fastest growing

demographic• Settings may change

with new releases• Roll outs are gradual• Casual, personal

interests primarily

Facebook – Personal PrivacyClick on gear

Click on Account Settings

Share everything publicly

Share with friends or friends of friends

Share only with friends

Customize post settings

Review All Account Settings

Who can see your stuff???

Controlling Timeline & Tagging

Recommended Privacy Settings• “Friends only” can see

posts • Review posts &

tags-”ON”• Anyone can follow you

(RSS) public posts • Everyone can contact

you• Everyone can look you

up

Facebook Pages For Professionals and Business• Public – anyone can view!• SHARE articles (your own and

others)• MENTION others, ie.@ Mass

Marketing Resources• Link to apps (Twitter)• Students and others can “like” the

page without “friending”• Make sure students can get ALL

notifications (hover over the “like” button, check Get Notifications, Click Settings, check All Updates

NOTE: Personal pages should not promote business interests

– against FB rules

Setting Up Your Page• Log into your personal account• https://www.facebook.com/pages/create.php

Select a Category & Name

Complete Setup• Add Professional head shot• (Different than personal page profile)

• Upload Cover Photo • (20% text only), can change periodically

• Complete About Section • Add your professional website page, if exists

• Add contact information• Skip FB Invite Contacts – invite separately• Review Settings• Turn Reply on• Do NOT add Tweet Feed to page – too

much. Feed Facebook posts to Twitter https://www.facebook.com/twitter/

Manage Your PageClick on gear – manage personal profile or business page easily. Check notifications on both personal profile and page - in red.

Facebook in the classroom• Give students Professional

page address, have them click to “like” page.• They will also need to

hover over the “like” button, check Get Notifications, Show in Newsfeed (default), click on Settings, check ALL Updates• Mandatory, or optional? Or , . . . .

Create a Facebook Group• Check if your school

uses groups https://www.facebook.com/about/groups/schools

• Go to your school's main group• Click the + Create Group button• Make sure your school is selected

in the Create Group within menu• Enter your group name, add

members and select the privacy setting for your group

• Click the Create button

What kind of group to create?• Open: Anyone can see an open group, and who's in it.

Members of the school community can also see or post updates, photos, files and events shared within the group.

• Closed: Anyone can see a closed group, and who's in it. Only members of a closed group can see or post updates, photos, events and files.

• Secret: Only members of a secret group can see the group, who’s in it and what members post and share.

NOTE: You can set up a group outside a school main group, BUT, you can only invite people you’re FRIENDS with. Not a good idea.

LinkedIn – For Professionals• Complete profile• Professional head shot only, no

candids • Good title or can be descriptive

(what you do vs. job title) • Include Twitter, websites in

Contact Info.• Summary – write in 1st person,

include keywords in paragraph (add video, image, document or presentation in this section)

• Add sections: Professional Organizations, Volunteer Work, Honors/Awards, Projects, Skills, Groups, etc.

Connect, Organize and Grow

NOTE: Delete Default Tags, make your own. You can add tags within a contact too

Message groupsWhen you identify your contacts by groups, it helps you connect, collaborate and be seen more regularly.

Grow your contacts

• Add secret contact information to all your contacts

• Mini CRM system• Some features

available on Premium Plan only

Your Professional Self• Post, share, publish,

comment on statuses• Join professional

groups and participate• Follow thought

leaders in your fieldhttp://www.linkedin.com/today/posts?trk=tod3-top-nav-filter

LinkedIn in the classroom• Be a resource for your

students• Encourage students to

connect with you (after the course is over?)

• Help them connect with potential employers

• Introduce them to groups

LinkedIn Maps: The value of our connections

Twitter For Educators• Micro blog – 140

characters max• Twitter handle =

@massmarketing• No eggheads – head

shot please• Complete your

profile• Personal (protected

tweets) vs. public

Getting Started with Twitter• Before you “Tweet”,

LISTEN• Start following your

interests:• Your school’s twitter• News sources• Professional sources• Your subject sources

• Use Twitter suggestions• Check “following” of

those you follow

Tweeting Tips• 140 characters is short!• Put your most important

information first• Use URL shortners: bit.ly, tinyurl –

trackable• Connect Facebook to Twitter

https://www.facebook.com/twitter/• Retweet others (RT), Favorite Tweets

and Reply to Tweets• When someone begins to follow

you, thank them• If someone Direct Messages you

(DM), answer back with a DM

• Add video with Vine (6 sec. loop)

• Add images to tweets• Link to articles, blog,

etc.

Tweeting Professionally/Classroom• Public tweets

followed by anyone

• Use Hashtags for classes, conferences

• Hashtag group conversations, introduce followers to each other

OTHER PLATFORMSSocial media’s changing face

Don’t overlook these!• Google+ • SEO is huge – Google owns it, duh• Google Authorship https://plus.google.com/authorship• Followers are very professional – worldwide, very

different than Facebook• Google circles (like tagging connections in LinkedIn)• Google Hangout – Skype on steroids (up to 10 in a

hangout, video conferencing)• YouTube• 2nd biggest search engine – Google is #1. Google owns

YouTube• Set up channel

http://www.youtube.com/education?category=University

In Closing• Note: Images appearing in this presentation are 1) my own, or

2) used under the Creative Commons licensing from Wikimedia and Flickr.

• References/Helpful follow-up:• Pearson Survey:

http://www.pearsonlearningsolutions.com/assets/downloads/pdfs/pearson-social-media-survey-2012-bw.pdf

• Facebook for Education: https://www.facebook.com/education • Twitter in Higher Ed: www.twitter.com/higheredu.• Raul Pacheco-Vega, PhD “Best Practices using Twitter and

Facebook in teaching & higher education.” http://www.raulpacheco.org/2011/09/best-practices-using-twitter-and-facebook-in-teaching-higher-education/

• Meet Your Students Where They Are: Social Mediahttp://www.nea.org/assets/docs/HE/1109Advocate_pg06-09.pdf

• Facebook in the classroom (video) http://www.nea.org/assets/docs/HE/1109Advocate_pg06-09.pdf

• #EdChathttp://www.facebook.com/EdchatPLN

• Facebook page on technology in education https://www.facebook.com/EmergingEdTech

• Facebook groups for schools: https://www.facebook.com/about/groups/schools

• Using LinkedIn for higher ed (wonderful video!) 53 min. http://www.edsocialmedia.com/2012/05/john-hill-inversity-a-higher-education-view-of-linkedin/

• LinkedIn Maps: http://inmaps.linkedinlabs.com/network