Social Media (Part 1) #CIMM Dynamic Marketing and Data
Social Media for Dummies
May 22, 2015
Absolute beginner guide to social media complete with URLs and tips/tricks. Gives the "ten thousand foot view" for basic social media platforms and customization. This presentation was originally presented to Columbus Internet Marketing meetup group #CIMM
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Social Media (Part 1)#CIMM
Dynamic Marketing and Data
Profile vs Page Facebook.com/help Developers.facebook.com
Create a Page
Facebook.com/pages/create.php
Considerations
Must have profile 1st
Insights not available for pages with <30 likes
Considerations
Facebook.com/username (30-100?) Multiple admins Limited interactions through pages FB advertising Not your sandbox
Woobox.com
Considerations
Edgerankchecker.com Page recommendations Industry report Post grading
What is a ‘hashtag’ Whatthetrend.com 140 characters, Bit.ly, Goo.gl,
Tinyurl.com Multimedia messages, tweetpic Reply, DM, promote Followers vs following Lists Twitter.com/#!/search
Bit.ly
Customization
Change in settings Trial/error Under 800k, gif, jpg or png Overall: 1600px x 1200px (generic) Padding: 20px x 14px Left column: 200-235px width
Customization
Customization
PS templates Twitbacks.com Freetwitterdesigner.com Mytweetspace.com Twitterbacks.com Tweetstyle.com
LinkedIn Company Page
Learn.linkedin.com Paid vs Free Testimonials (recommendations)
Linkedin.com/company/add/show
Products/services
Contact Us
Google+
Plus.google.com Google product
Google+ Plus.google.com/pages/manage
Google+
Hangout (mobile) Circles SEO uses Answer to Facebook
Geosocial Networking
Foursquare.com Gowalla.com Loopt.com Shopkick.com
API’s
Addthis.com Sharethis.com AddToAny (share.lockerz.com Gigya.com
Resources
Socialmediaexaminer.com Socialmediatoday.com Techcrunch Mashable Google
Part 2…
Hootsuite
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