Social Media for Customer Acquisition

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____

Click to edit Master text styles Second level Third level Fourth level Fifth level

© Digital Vidya www.digitalvidya.com

Social Media for Customer Acquisition

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Today’s Session

■  Why care about Social Media? ■  Opportunity of Social Media for Customer Acquisition ■  Leveraging Facebook Advertising ■  Creating Facebook Advertising Strategy

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Platform Global India Facebook

Twitter

LinkedIn

No of Users (Million)

1000+ 60+

500+ 20+

200+ 15+

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Time Has Not Changed

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



You were expected to have a Website.

You were expected to have a Blog.

You are expected to have a Facebook

Page.

Hits (2000) > Likes (2010)

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



# of Fans: Currency for Success!

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Quiz Time!

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Facebook Edge Rank

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Customer Acquisition

Influence Lead Sale

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



“Only 20% of marketing budgets are typically spent on retention.

Yet, in many cases, 75% of revenues comes from existing

customers.” Source: Flip the Funnel

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Influence

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Tweet 2 Order

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Company Page

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Leads

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Apps + Contest

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Reveal the Name Contest 1.  150,000 people

participated 2.  35,000+ requests for Test

Drives 3.  8000 Cars booked in 10

days

Car Launch

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Sale

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Facebook Ads

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Facebook Posts

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



25% Online Revenue through Facebook

facebook.com/Chumbak

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



30x ROI on FB Ads: 10k+ Tickets Sold

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Over 20% All Sales through Facebook

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Tweet 2 Order Tweet to Order

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Facebook Advertising

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Google Adwords vs Facebook Ads

■  Adwords: intent => higher conversion ■  Facebook: targeting + cost effective ■  Facebook: Early mover advantage

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Opportunity of Targeting on Facebook

■  Age ■  Location ■  Gender ■  Interest ■  Email, Phone or Userid ■  Relationship Status ■  Social Connection on Facebook ■  Occupation ■  Education

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Interest Targeting on Facebook

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Retargeting on Facebook

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Email/Phone/Id Targeting on Facebook

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Facebook Ads

Some Facebook Page

FB User

Your Ad

Promote Facebook Page, Event or

Application

To your Website for Lead Generation & Sales

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Optimizing Ads for Success!

Advertiser A Advertiser B Impressions 100 100

Clicks 2 5 CPC (Rs) 10 5

Yield (Rs) 20 25 CTR (%) 2 5

CTR is the Key | 0.1% is Good CTR

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



http://pages.digitalvidya.com/lead-generation-and-sales

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Time to create your Facebook Advertising Strategy!

____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____



Leverage Digital Marketing for Revenue Growth? Our Training is a click away!

www.digitalvidya.com

Social Media for Customer Acquisition

Business

facebook adsclick

www

website

success

facebookclick

click

digitalvidya