Social Media for Crowdfunding Research - Research My World

SOCIAL MEDIA STRATEGY FOR RESEARCH CROWDFUNDING JOYCE SEITZINGER RESEARCH MY WORLD 18 SEPTEMBER 2015

CAMPAIGN STRATEGIES

RESEARCH MY WORLD

DECIDE ON NAME

TWITTER

BRAINSTORM & YOUR BIO IN 160 CHARACTERS

FACEBOOK

CONNECT WITH SUPERNODES & COMMUNITIES

CURATION

80/20  

CREATE “SHAREABLES”

CREATE “SHAREABLES”

Short  6  or  15  second  videos.  Easy  to  produce,  easy  to  share.  

CREATE “SHAREABLES”

Get  crea9ve  and  tell  stories  differently!  

CREATE “SHAREABLES”

Get  the  crowd  involved!  

ETIQUETTE

COMMUNITIES INFORMATION STREAMS

PERSONAL HUB COLLECTIONS

PRESENCE CURATION

PERSONAL  CROWDFUNDING  NETWORK  

CROWFUNDING NETWORK TEMPLATE

Get  your  copy  h@p://bit.ly/cfntemplate  

CAMPAIGNER EXPERIENCE MAP

Prelaunch   Launch  &  wk  1   Wk  2  -­‐  5   Final  week   Post  campaign  

Set  up   Launch   Updates   Push   Updates  

Record   Analyse   Record   Record   Analyse  

Set  up   Connect   Updates   Push   Community  

Set  up   Connect   Updates   Push   Community  

Set  up   Schedule   Schedule   Schedule   Sta9s9cs  

Set  up   Curate   Curate   Curate   Community  

Set  up   Create   Create   Create  

Set  up   Track   Track   Track  

EDITORIAL CALENDAR

EDITORIAL CALENDAR

CALENDAR TEMPLATE

Get  your  copy  h@p://bit.ly/cfncalendar  

SCHEDULERS ARE YOUR FRIENDS!

Tweetdeck  

MONITOR ANALYTICS & LEARN

Joyce Seitzinger @catspyjamasnz @academictribe

[email protected]

BE A NODE IN OUR NETWORK!