Social media for conveyancers - Law Society Webinar, 19 September 2014

Presented by

Suzy Ashworth

© Law Society 2012

Social Media For Conveyancers

Image by celinecelines via flickr under a Creative Commons Licence

Business success for conveyancers:

+

16th-century painting of a civil law notary, by Flemish painter Quentin Massys. Image by Wikimedia under a Creative Commons LicenceImage by Wikimedia under a Creative Commons Licence

This is about the big picture

Image of Prior Park from Wikipedia under a Creative Commons Licence

Suzy Ashworth

• Lawyer/mediator• Consultant• Coach• Social media

enthusiast• In the Fens, London

and all over the country

• Our PSL Ltd • www.ourpsl.co.uk• [email protected]• 07717 875597

What use are social media?

Image by Algerian at openclipart.org

• Information

• Networking

• Marketing

Connections, conversations, relationships

Your internet presence:

Images from Wikimedia under a Creative Commons Licence

Social Media is not a panacea… there are still other ways to connect

What are you trying to achieve with your business development activities?

THE FEAR

By John (Flickr: Panic button) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Law Society Practice Note

http://www.lawsociety.org.uk/productsandservices/practicenotes/socialmedia/5049.article

•Integrity•Independence•Trust•Confidentiality•Defamation•Policy•The internet never forgets!

Three overarching principles for success in social media:

• Authenticity

• Reciprocity

• Consistency

Commit – and give it time

ceridwen [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Getting an ‘in’

Mike Dodman [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

General tips for social media

Mind your photo…

No thank you: Yes please:

Images: By Raystorm (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons; © Nevit Dilmen [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons; By Ildar Sagdejev (Specious) (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Complete your profiles in full

Get to know your privacy settings

Best start: to watch the different social media platforms for a while…

By mw238 [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

LinkedIn for property lawyers –what can you do on LinkedIn?

• Maintain and display an online CV – ‘profile’

• Make connections and communicate with them

• Maintain a database of contacts

• Have group discussions about common interests

• Post material and start debates

• Showcase your firm

If LinkedIn were real life…

Image by ThinkLondon via Flickr under a Creative Commons Licence

LinkedIn homepage

Google Loves LinkedIn

Give as much information as you can

By Tokyoship (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Your LinkedIn profile (well, mine)

The Top Box

Background: Summary

Be dynamic, be engaging!

By Jhartenfeld (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

Your online CV – add all of your experience and education

Image by Gerd Leonhard via Flickr under a creative commons licence

Add documents and media to your profile

LinkedIn Groups

Get involved with the chat

Recommendations and reviews

Invitations to connect

The numbers game

• More connections = better search results

• Higher visibility, looks good to clients• Also, the more groups you join, the

wider your network and potential reach

That’s LinkedIn

• Huge information and networking potential

• Tone is professional rather than personal

• A really good place to start on social media

Facebook for conveyancers

© Copyright Bob Embleton and licensed for reuse under this Creative Commons Licence.

Facebook pages – somewhere to be found

The Facebook basics

Find people

Like, Comment, Share

Post whatever you like

Connect with friends

Your Facebook profile

A Facebook page for your firm

Facebook groups

So that’s Facebook

Twitter for conveyancers

By Moses (The Crowd For DMB 1) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Twitter – an information network

• Tweets are 140 characters or fewer• Follow people to have their tweets

on your timeline• Timeline loads new tweets regularly• If people follow you, all your tweets

go onto their timeline• You don’t have to follow someone to

see all of their tweets – you can look them up on Twitter or via Google.

Twitter Homepage

Timeline – tweets from people you follow

Suggestions of people to follow

About you

Write a tweet

What’s trending

The Twitter Bio

Watch, learn, be inspired… don’t panic…

Image by Raivu http://raivu.deviantart.com/art/The-Scream-175430652 under a Creative Commons Attribution-Share Alike 3.0 License.

Entertainment or connection?

Image http://upload.wikimedia.org/wikipedia/commons/e/e3/Morris_y_Goscinny_4_-_Amsterdam_-_27051971.jpg via a Creative Commons Licence

Finding people to talk to

Getting involved in somethingUse a hashtag - #

Now under your belt -

What about the rest? - YouTube

By Fank Stone, Berg Eckle (YouTube) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

If you’re doing it, do it well

Google + - should you be bothered?

How G+ works

Post something!

Other peoples’posts

Your ‘circles’

Ideas for peopleto connect with

Image-based sites

What about your website?

Blogging?

Image by Gideon Burton https://www.flickr.com/photos/wakingtiger/3156791845/ under a Creative Commons licence

Time and planning

Image by Alan Cleaver https://www.flickr.com/photos/alancleaver/2661425133/ under a Creative Commons licence

How much, how long?

30 minutes per day

How do I fit it in?

By ŇÄĵŵÅ Ă. Мǻŗǻƒįę from KUWAIT (Nothing more than a tea) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Your best time-saver…

Remember what you are trying to achieve through using social media.

Managing it: TweetDeck

Managing it: Hootsuite

Managing it: Buffer

Don’t over-automate: it’s about connections, remember?

Image by Julesagogo via Flickr https://www.flickr.com/photos/mundobizarro/2606029530/ under a CreativeCommons licence

How do I measure success?

By Subhashish Panigrahi (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

What was I aiming for, again?

By Commodore_Basic_screenshot.jpg: Sven derivative work: Ste b (Commodore_Basic_screenshot.jpg) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Analytic tools are built into most management sites

• How many saw it?• How many clicked on the link?• Who interacted?• Who shared or retweeted?

The effect on business… what happens next

By John Ficara (This image is from the FEMA Photo Library.) [Public domain], via Wikimedia Commons

And finally….

Five top tips for conveyancers using social media

1. You are what you tweet, and share

• Be yourself and show your character

• Don’t overdo the posting – you’ve got work to do!

• Transparency is the ultimate form of trustworthiness.

2. Be generous, don’t be needy

• If someone is looking for something and you can help, help them!• Ask for feedback, don’t beg for it• Be subtle about getting people to spread the word and they will do it without you asking• Listen first, post second.

3. *Polish yourself up*

By Johann Franz Capellini von Wickenburg, genannt Stechinelli (1677-1752) [Public domain], via Wikimedia Commons

4. Don’t get distracted by numbers

5. Remember to have fun

Honestly, it is possible to enjoy business development!

Questions

Links/ contacts for Law Society and other external resources that may offer further information www.lawsociety.org.uk

Please send ideas for future webinars to Britha on [email protected]

Thank you for listening.

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