Social Media for Business - Commercial Real Estate Focused

Digital Hill Multimedia, Inc. www.DigitalHill.com

Social Media for Business

Effective Marketing Using Social Media

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Digital Hill is a Web Design and Internet Marketing firm with offices in Goshen and Fort Wayne, offering website development, e-commerce websites, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.



What is Social Media? Information content created by people using highly

accessible and scalable publishing technologies.

Often the basic use levels are free to use.

Facebook

Twitter

LinkedIn

Blogs

Podcasts

YouTube

Newsletter

E-mail

Webinars


Why use Social Media? Because 3 out of 4 Americans use some form of Social Media; &

people now spend more time on social sites than with personal e-mail.

Reach further with your message Advertise / Expand Awareness of your Brand

Go to where your customer’s are (55 minutes a day)

Low cost of implementation compared to other marketing

Another Channel to Generate Sales Leads

Build Relationships / Rapport

Gauge Customer Satisfaction Get Customer feedback

Provide customer service


The Three E’s of Social Media

Educate – share your expertise so folks come back to you for more

Entertain – Viral info gets shared, show some personality

Engage – Ask questions / seek feedback / build rapport


The Three Results of Social Media

Increased Exposure – more chances for people to find you, connect with you, learn about you

Increased Footprint – Social Media can boost your presence in search results and push competitors down

Increased Opportunities – more connections and better visibility = more chance to close deals


How are companies already using social media? Discounts / Customer Service Dell offers discounts via Twitter

Comcast / Southwest offer Customer Service

Sales Channel Naked Pizza in New Orleans

tracking sales through coupon IDs offered uniquely on Facebook & Twitter

Information / Education / Interaction Businesses use Facebook & LinkedIn to

create online communities

Join Industry Groups to Learn

Post information on Events / News


What’s right for you?

Who is your target audience? What do they use?

What is your goal/purpose?

How much time do you have to invest?


Getting started…

Let’s dive right in…

Blogging Facebook.com Twitter.com YouTube.com LinkedIn.com

Blogging – What it is?A blog is a website that’s easy to update & updated frequently. Content. Content. Content

Blogging – What it is?People subscribe to blogs by email or a ‘feed’

RSS feeds can be pushed to:-Facebook-LinkedIn-Twitter-Friendfeed



I. October 14 Blog post by CEO Jeff Weiner

“LinkedIn has 50 million users worldwide and we’re growing that figure at roughly one new member per second. When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days.”

Why it matters…

LinkedIn – Why it MattersBusiness Applications – Find People

LinkedIn – Why it Matters…Business Profile – Staff Profile = Branding



Groups


The Searching feature lets you find people.

You can find people in companies

You can find people by name

You can find people in industries

You can find people in almost any way you want

Once you find them, you can read the profile and you know something about them

Search


#1: Boosting Your Search Engine Optimization

There are three areas to add website links to your LinkedIn profile. Instead of displaying “My Blog” & “My Company,” click on Edit and then click on Other. Type in a keyword phrase that describes how people can search to find your business.

Optimization


#2: Getting Recommendations to Attract More Clients

Recommendations are one of the unique features of LinkedIn that sets it apart from other social media networks. What better way to really market your business than by having your colleagues and clients share your expertise?

I’m sure your next question is, “How can I obtain recommendations?” The best way is to live by the old adage:

“Give and you shall receive.”

Optimization


#3: Creating LinkedIn Ad Campaigns

Direct Ads Campaigntargeted to professionals. Because LinkedIn is a professional site, there is less likelihood of views from random people; rather, more from people interested in business-related information.

Optimization

https://www.linkedin.com/directads/start�


5 Things LinkedIn Is Great For

Growing Your Brand Finding a contact in any company Building your Credibility Looking for information Networking

Using


FacebookWhy Facebook matters:

It has moved into the overall #2 spot of unique visitors per month for all websites! #1 Google #2 Facebook #3 Yahoo

Over 111.9 Million U.S. users as of 12/2009 (400m + globally). If it were a country it would be the 3rd most populated (as of 8/09). U.S. user base doubled in 2009!


Facebook Why Facebook matters: (Data from Spring 2009)


Facebook Business Page


YouTube – What it is YouTube is a video sharing site. Users can upload and share

video clips through websites, mobile devices, blogs and email. Videos can be short and simple, and amateur!

YouTube reaches over 79 million U.S. viewers monthly,


YouTube – Why it matters Now the #2 Most Used Search Engine on the Web

All Videos are indexed by Google! Embed videos on your site!


YouTube

Dell’s YouTube Page

Customer Interviews

CEO shares

2349 Subscribers

Links to their web

YouTube for Business: BlendtecOver 7 Million Views Sales up 700X

http://www.youtube.com/watch?v=qg1ckCkm8YI


Twitter - What it is:micro-blogging

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

+ 1,043%

Twitter – Why it matters

Dell has multiple Twitter sales pages

Dell has reported $3 million in sales from their Twitter pages

Doug Powell (@ComcastDoug) monitor and respond to customers 7




Personalization has valueSocial = person to person


The Three E’s of Social Media

Educate – share your expertise so folks come back to you for more

Entertain – Viral info gets shared, show some personality

Engage – Ask questions / seek feedback / build rapport

Which Sites? Why they Matter? What to do? Viral = Free Traffic

Conversion + How To’s

Networking, Q&A’s

Facebook Pages for Business

Easy Way to have fresh Website content

Blogs = SEO Help & Subscriptions

Custom News Feed = Listen!

Search.Twitter.com


Done well, Your Web “Footprint” can Grow!


Try 1 thing today! Setup your LinkedIn personal and company profiles Optimize your profile Get a YouTube account for business Consider a Blog

•We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services.

•THANKS FOR YOUR TIME.

What to do? Twitter.com/DigitalHillFacebook.com/DigitalHill

Social Media for Business - Commercial Real Estate Focused

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