Social Media for Business

social time to

get

Andrew Armitage Armitage Online Limited

joining the conversation

armitage online limited digital consultancy – website design – online retail – digital marketing

abou

t Andrew Armitage

forums blogs multi-media sharing feeds bookmarking comment platforms

what

are social networks?

any place where real people

are

engaging online

the social name game

Fundamental shift in online communication All major sites now have a social influence Social networks and blogs now reach 88 per cent of the online population in the UK, accounting for 20 per cent of the total time spent online. 25% of search results for the worlds top 20 brands are links to user generated content.

what

do we know about social?

Facebook users – 300 million active users – more than 3.5 billion pieces of information shared

every week – 50% of active users log on at least once a day – over 60 million status updates every day! –  fastest growing segment is females aged 55-65

who?

is using social networks?

Twitter users: – 55 million tweets each day – 37% of Twitter users use their phone to tweet – 300,000 new users each day – 3 million tweets from 3rd party sites (eg. BBC) – Over 100 million users

who?

is using social networks?

“we don’t have a choice whether we do social media, the question is how well we do it”

Erik Qualman

“companies can now communicate with their markets directly. if they blow it, it could be their last chance”

“consumers can now influence the market directly. if companies blow it, it could be their last chance”

micro-blog 140 characters to share your message people follow each other use ‘#’ tags to categorise your posts or emotion re-tweet (RT) to share posts you like and support your peers informal conversation

what

’s twitter

join networks organised by city/workplace/school engage with interest groups set up a business page or pay per click advertising add ‘social connectors’ to your website most effective for B2C businesses can business audiences even get to Facebook?

what

’s facebook

business oriented join groups and engage in discussion your online cv link to your blog and twitter feed add presentations about your company

what

’s linkedin

upload presentations add to your linked in profile easy to upload and share content in word, powerpoint, pdf and more add pre-recorded audio – slide casting

what

’s slideshare

participate in conversation make new connections help people listen to your audience think before you post don’t block the competition!

rules

of engagement

reference interesting statistics share your followers posts link to your other online profiles occasional special offers personal thoughts don’t bore people – say something remarkable!

what

do I say?

what

about mobile opportunities?

‘apps’ location based services –  facebook – gowalla – 4sq

people ‘check-in’ using their phones gps the ability to quickly upload photos and links

what

about mobile opportunities?

what

about mobile opportunities?

a sales pitch pr search engine optimisation

what

social media is not

but it does support the above

messages should be consistent always be transparent the professional/personal divide dissatisfied customer now have a very public voice

with

social media comes responsibility

use corporate and personal accounts choose the channels your customers choose engage and support should there be a return? add value to your followers who will be ‘the voice’?

what

might my strategy look like?

driving targeted traffic alone won’t sell your stuff define a success metric -  visits -  followers -  number of conversations about you -  new leads

mak

e social media work for you

the big picture

make use of a social media ‘client’ –  tweetdeck –  hootsuite

add all your profiles update from a single place check occasionally update frequently

how to manage social media

google analytics number of ‘likes’, ‘views’ and ‘followers’ social media ‘sentiment’ tracking direct campaign analysis

how to measure social media

westmorland gazette sldc english lakes hotels burnetts solicitors hawkshead relish beatrix potter the wineyard brewery arts kendal cumbria tourism

who’s

tweeting locally

The Sweet Jar Red Bull Dell Harley Davidson Cumbria Tourism Locks Express Locksmith Lancashire & Cumbria

who’s

on facebook

“social media is visible to everyone. A small mistake can soon go ‘viral’ causing huge damage to your brand”

what not to do

what

not to do

what

not to do

what

not to do

twitter.com add some information about yourself link back to your website add a photo change your background add a link to your website

twitter

facebook.com create a personal page create a page for your business change your facebook username to get an appropriate ‘short url’ add your company information, logo etc. add social connectors to your website

facebook

wordpress.com simply signup, choose a theme and start writing!

wordpress

“don’t forget your website”

make sure the content is up to date use landing pages do the links work? does it support your digital strategy? your website will be the ultimate authority on your business is your website optimised for the search engines get the basics right first

your website

“our results from social media”

new clients supported offline networking built a wider network of contacts enabled us to keep up to date with new developments even quicker collaboration opportunities with competitors

our successes from twitter

http://twitter.com http://facebook.com http://linkedin.com http://wordpress.com and… http://socialnomics.com http://mashable.com

where to find out more…

don’t miss out on the conversation… …even if you just mostly listen in.

finally…

“Over 2000 hours of video content have been uploaded to You Tube since I started this presentation!”

did you know?

http://uk.linkedin.com/in/andrewarmitage http://www.flickr.com/photos/andrewarmitage http://www.slideshare.net/aarmita @aarmitage on twitter awarmitage on facebook www.armitageonline.co.uk 015395 61956

thank you