Social Media for Branding - Toastmasters

Nov 5, 2016

District 57 2016

How to Build a Brand with Social Media? (and Why You Need One)

Shyam V NathSocial Media Chair, D57

@ShyamVaran

[email protected]

954 609 2402

Personal branding is essentially

the ongoing process of establishing

a prescribed image or impression in

the mind of others about an

individual, group, or organization.

Often involves the application of

one's name to various [social

media] products.

What is Personal Branding?

1. Start thinking of yourself as a brand2. Audit your online presence (scan, measure)3. Secure a personal website (social media

alternatives)4. Find ways to produce value5. Be purposeful in what you share6. Associate with other strong brands7. Reinvent

Forbes: Seven Things You Can Do To Build

An Awesome Personal Brand

http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc

1. Choose a Social Media / Network that will support your brand image (e.g. Linkedin for Professional brand, Facebook for Social brand etc.)

2. Provide valuable and shareable content to build your clout/klout !

3. Leverage influencers (Tweet v/s Re-Tweet)4. Use social campaigns to promote (Organic v/s

others ways to promote your message)

Branding Activities

http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#4acd694e61cc

Multitude of “Social” Channels

• Meetup.com

• Facebook (facebook.com/groupsToastmastersInternationalMembers)

• Twitter (twitter.com/Toastmasters)

• Linkedin (linkd.inToastmastersInternationalOfficialGroup)

• Youtube (youtube.com/toastmasters)

• How to leverage these?– Member Prospecting

– Year Round Member Engagement

– Personal/Professional Branding

– Leadership (klout)

TM Branding Guide Slide 54

Meetup Sites

Linkedin Groups

Growth of the Linkedin Group!

Growth of Twitter Following!

Growth of Twitter Following!

TM Clubs with a Social Media Slant

TM Magazine July 2014

Blogs

Google+ (plus.google.com)

Instagram

Facebook club page – quick look

Easy artwork

Social elements

Map!

Address and other club info

Celebrate member

accomplishments – tag them so friends know

about Toastmasters and

the member’s progress

YouTube

Clout: the power to influence or control situations

www.Klout.com

Klout: Measure your [Social] Brand Equity

Social Media is your new branding

tool!

[email protected](925) 549 7135 cell@ShyamVaran

Resources

• Common Craft videos

• Social Media Marketing for Dummies

books available on Amazon

• Social Networking for Dummies blog

• The Social Media Revolution YouTube

• Toastmasters International

• Social Media Etiquette from TMI