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What is Social Media?
38

Social Media for Biz

May 10, 2015

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Aliza Sherman

presented to small businesses Nov 09
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Page 1: Social Media for Biz

What is Social Media?

Page 2: Social Media for Biz

This is You

Page 3: Social Media for Biz

This Is You Networking

Page 4: Social Media for Biz

This Is You SOCIAL Networking

Page 5: Social Media for Biz

Internet Marketing

You

Them

Page 6: Social Media for Biz

Social Media Marketing

You

Them

Page 7: Social Media for Biz

7

Ask Yourself...

l What are your goals?l Who is your audience?l What is your capacity?l What is your commitment?

Page 8: Social Media for Biz

Social Media is...

Page 9: Social Media for Biz

Conversations

Page 10: Social Media for Biz

Connections

Page 11: Social Media for Biz

Communication

Page 12: Social Media for Biz

Community

Page 13: Social Media for Biz

Tools

Page 14: Social Media for Biz

Social Social MediaMediaToolsTools

blogsblogs

micromicroblogsblogs

podcastspodcasts

videocastsvideocasts

photophotosharingsharing

videovideosharingsharing

contentcontentratingrating

bookmarkbookmarksharingsharing

virtualvirtualworldsworlds

RSSRSSfeedsfeeds

socialsocialnetworksnetworks

wikiswikis

Page 15: Social Media for Biz

Blog

Blogger, WordPress, Typepad

Easy publishing

Current information

Frequent posting

Strong point of view

Page 16: Social Media for Biz

Wiki

WikiSpaces, PBWiki, WikiDot

Web sites for collaboration

Group can add content

Group can edit content

Changes can be monitored

Page 17: Social Media for Biz

Microblogging

Twitter, Tumbler, Plurk, Posterous

Short, concise messages

Mobile device enabled

Conversations and community

Broadcasting and filtering

Page 18: Social Media for Biz

ProfessionalGeneralNicheMultimedia

Types of Social Networks

Page 19: Social Media for Biz

Image Sharing

community around pictures

flickr

Photobucket

Mimeo

Whrrl

Page 20: Social Media for Biz

Bookmark Sharing

Shared interests

del.icio.us

mag.nolia

NetClips

StumbleUpon

Page 21: Social Media for Biz

Content Rating

Shared opinions

Digg

Reddit

Kirtsy

Care2

Page 22: Social Media for Biz

Podcasting

Audio: Utterli, Audioboo

Video: YouTube, Vimeo, Blip.tv, Viddler

Video+: Seesmic, Phreadz, 12seconds.tv

Page 23: Social Media for Biz

Social Media is about forming relationships,sharing information,exchanging ideas...

Page 24: Social Media for Biz

Alaska Companies

Page 25: Social Media for Biz
Page 26: Social Media for Biz
Page 27: Social Media for Biz
Page 28: Social Media for Biz

How do you start usingsocial media for business?

Page 29: Social Media for Biz

Listen

Page 30: Social Media for Biz

Ask

Page 31: Social Media for Biz

Respond

Page 32: Social Media for Biz

Social Media is...

Page 33: Social Media for Biz

People Driven

Page 34: Social Media for Biz

Social Media can Social Media can be a powerful be a powerful

branding, branding, communications, communications,

& customer & customer service tool.service tool.

Page 35: Social Media for Biz

Social Media is...

Page 36: Social Media for Biz

ConversationsConnectionsCommunicationsCommunity

Page 37: Social Media for Biz

Social Media is HERE.

Page 38: Social Media for Biz

Aliza ShermanConversify

AlaskaWyomingColorado

[email protected]