Social Media for Artists

Social Media for Artists

POST Method

• People: Who do you want to reach?• Objectives: What do you want to

happen?• Strategy: What do you offer?• Technology: What tools do you need

to execute your strategy and reach your objectives?

Think big.The Internet makes the world flat. Everyone is on your level. If you want to get in touch with someone, do.

Be thorough.Fill out EVERYTHING, and connect it all to you.

Communicate.Take part in conversations, join relevant groups, answer when people get in touch. Use hashtags and @ replies.

EDIT.Is it ready? Is it right? Does it help you meet your objectives?

MAKE MORE.

You’re an artist, not a marketer. The important thing is to make work.

Remember your objectives, and go after those.

How-To• Run through a POST exercise• Create a personal site as a professional hub• Create or modify relevant social accounts• Make stuff• Say something about it online• Win

Examples

• http://jasonmparker.com• http://instagram.com/peterferrariart• http://instagram.com/texturl• https://www.facebook.com/natashawescoat• https://www.facebook.com/mrtoledano• https://www.facebook.com/david.yow.16

Oh, and…

Kickstarter

• Creative projects only• Campaigns up to 60 days• All or nothing• Larger network• Much attention• Sense of urgency• 56% campaigns fail• $5,000 average campaign

Kickstarter.com

IndieGoGo

• Any kind of project• Campaigns up to 60 days• Get what you can get• Smaller network• Not as much attention• Not as much sense of urgency• 80% campaigns fail• $3,700 average campaign

Indiegogo.com