Benjamin Ellis SocialOptic @benjaminellis http://benjaminellis.org/ Building your on-line community Building your on-line community
Benjamin Ellis
SocialOptic
@benjaminellis
http://benjaminellis.org/
Building your on-line community Building your on-line community
The Business Case?
A Taxonomy of Social MediaA Taxonomy of Social Media
A Taxonomy of Social MediaA Taxonomy of Social Media
What is community?What is community?
is is all all aboutabout Community: Community:
People People gatheredgatheredaroundaround a purpose a purpose
Social MediaSocial Media
All trademarks acknowledged... add .com to taste...
'Media' is Going Social'Media' is Going Social
Anymore (they never were)
Your Customers are not alone
Social Networks
Networks versus audienceNetworks versus audience
Network beats an audienceNetwork beats an audience
BuildBuy
Borrow
Creating a communityCreating a community
Tree Timber Wood
FriendsFriends
F.O.A.F.
FOAFFOAF
Introduce People!Introduce People!
Create CommonalityCreate Commonality
We Are All
Crazy Busy
>Motivation<>Motivation<
PhysiologicalPhysiologicalPhysiologicalPhysiological
Safety/SuretySafety/Surety
BelongingBelonging
EsteemEsteem
**Maslow Maslow
Are you playing their tune?Are you playing their tune?
BuildBuy
Borrow
Creating a communityCreating a community
it's a skillit's a skill
BuildBuy
Borrow
Creating a communityCreating a community
Go out looking...
http://twitter.com/radiokate
“Seriously astounded that in 7 hours my tube fox photo has racked up more than 13,300 hits! I've another version here too:” http://tr.im/GQbW
People Like the Strangest ThingsPeople Like the Strangest Things
Engagement & Interaction•or entertainment
Talking about old things in new ways is Talking about old things in new ways is just talking about doing the same things just talking about doing the same things with different wordswith different words
““You can’t talk your way out of what You can’t talk your way out of what you’ve behaved yourself into.” Stephen R. you’ve behaved yourself into.” Stephen R. CoveyCovey
Tools only provide leverage...Tools only provide leverage...
Build capability in the community
Grew family business > x10• $15,000 in Direct Mail = 200 new customers• $7,500 Billboard Ad = 300 new customers• $0 (Twitter/@garyvee) = 1,800 new customers
But: TIME and TALENT
Gary Vaynerchuk
The RewardsThe Rewards
FirstFirst ActionAction
Think BigThink Big
Act SmallAct Small
Move FastMove Fast
Benjamin Ellis
SocialOptic
@benjaminellis
Building your on-line community Building your on-line community