Slide 1 Phone: 613.829.1919 E-mail: [email protected]Twitter: DenVan Blog: BegtoDiffer.com WWW.BRANDVELOPE.COM Dennis Van Staalduinen Social Media "explained" in 6 complicated (but thought-provoking) pictures A collection of diagrams that try to simplify the social media universe….
A collection of diagrams that TRY to illustrate the range of Social Media, Web 2.0, and related applications. I compiled this to show a client that "Social Media" (or So-Me as I often call it) is much more than just Twitter and Facebook.
But warning: 1) they're geeky, 2) they're mind-bending in their complexity, and 3) are only somewhat successful...
I particularly like the Brian Solis Conversation Prism and the Robert Scoble Starfish, while ugly, is a classic.
The last two are just for fun.
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Source: The (admittedly ugly) graphic was developed in Nov 2007 as an attempt by blogger Darren Barefoot to meld his diagram (top) with one developed by former Googler, uber techie, and Shel Israel collaborator Robert "Scobleizer" Scoble.
How it helps: Compared to others, the image makes its point quickly – if unattractively.
Meh: It came from an engineer's whiteboard and it shows. Examples are dated and slanted to Scoble's personal enthusiasms (Bacn?). And "Conversions" in the middle? That's not the heart of Social Media! People are.
Source: This was taken from a slide that was created by eSnips' CEO Yael Elish as a way of showing the relative (estimated) market value of different Web 2.0 start-ups in mid 2007. While she blanketed it with disclaimers about how unscientific it was, it was widely circulated and still pops up in my Twitter stream.
How it helps: It allows you to see a different slice of the Web 2.0 pie – one based on the *perceived* value / influence of the different players.
Meh: It's also very dated (orkut.com Worth $1 Billion plus?) and of course slanted to highlight eSnips. It would be nice if there were a more objective version of this out there.
Source: In May 2007, Ross Dawson mapped out 62 companies across a dimension grid from Content Sharing to Recommendations/ Filtering; and Web Application to Social Network. Other graphs here.
How it helps: It relates Social Media to Web 2.0 apps and divides them by what they DO.
Meh: Sadly, it also comes from the spring 2007 chart boom. It also tries to cover a few too many apps so inevitably, you end up glazing over the weirdos you'll never hear another word about.
Clean up please! Try a version with just the "biggies".
Source: In April 2009, French consultant Fred Cavazza updated a more "blobular" version 1.0 by a) refreshing the list of players, and b) making it a touch cleaner and better organized.
How it helps: It places "Social Platforms" like Facebook and MySpace at the centre of the picture and differentiates between "sharing" "networking" and "expressing" – which is imperfect, but an interesting vein of thought.
Source: guru Brian Solis and designer Jesse Thomas created this eye-pleasing chart in March 2009 – and they've created a mini-site all about it where you can download, share, embed, or buy a poster-sized version for your wall: http://theconversationprism.com/.
How it helps: It's pretty strong if you have the time to explore. But you've got to have some time and some coffee to take it all in.
Meh: Again, is there an easier way to show all this? This is way too big and comprehensive for a single PowerPoint slide.