Social Media Engagement REJUVENATING INOTEK’S WEBSITE
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Social Media EngagementREJUVENATING INOTEK’S WEBSITE
Pre-condition of Inotek’s Website
Pre-condition of Inotek’s WebsiteFUNCTIONALITY AND APPEARANCE
The website theme is too formal and does not represent ‘energizing’ spirit of Inotek
The structure of menu is too deep and difficult to read
It does not support Responsive (Mobile-friendly) Layout
No integrated twitter widget
No event registration feature
SYSTEM PERFORMANCE
Too many plugins installed, some of them are not used and even duplicated.
Translation is handled in a way that is not SEO-friendly
Poor security
SEO is not optimized
Analytics tool is not installed
Pre-condition of Inotek’s Website
Website Traffic and engagement status based on Alexa
In average, visitors spend time 3 min 11 sec.
In average, visitors spend time 3 min 11 sec.
Rank compared to all sites in the world
Project Objectives
Increase Traffic and Page Views
Improve User Experience
Enhance System Performance
Project Steps1. Gathering user requirement
2. Analyzing preconditions
3. Proposing recommendation about design, features, and social media integration strategy
4. Project execution
5. Analyzing post conditions
6. Reporting
Project Gantt Chart
Post Condition of Inotek’s Website
Inotek New Homepage
Post Condition of Inotek’s Website
Inotek Event Registration Feature
Post Condition of Inotek’s Website
Social Network Integration
Post Condition of Inotek’s Website
Responsive Layout for Mobile View
Post Condition of Inotek’s Website
Translation is handled by powerful plugin (i.e., WPML)
Post Condition of Inotek’s Website
Website Traffic and engagement status based on Alexa
Improve 37%
Improve 31%
Jump 300.913 positions
Post Condition of Inotek’s Website
Google Analytics is installed on the website
Post Condition of Inotek’s Website
Post Condition of Inotek’s Website
Selective plugins are installed
Post Condition of Inotek’s Website
Enhance Security
Project Evaluation1. Because all of YLI team are working, they expect to have a
meeting on weekend. However, it is difficult to arrange such meeting on weekend.
2. Content should have been delivered once by Inotek team. In order that the project execution cloud be more effective.
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