Social Media: Driving Dollars to Your Bottom Line

Jonathan Nicholas, Virtual CEO Copyright 2009

Social Networking Driving Dollars to Your Bottom Line

Jonathan D. NicholasVirtual CEO | Consultant | Strategist www.jonathannicholas.com

The Company CEO, Inc.(847) 881-6535

http://www.jonathannicholas.com/


Mastered Social Media?


Frustrated By Social Media?


Frustrated By Social Media?

WordPress Technoratti MySpace StumbleUpon Twitter Delicious LinkedIN

RSS Facebook Twitter Bebo Blogger Plaxo Google

Jonathan Nicholas, Virtual CEO, Copyright 2009

What is Social Media?

Blogs & Micro BlogsOnline ChatRSSWidgetsSocial NetworksSocial BookmarksMessage BoardsPodcastsVideo Sharing SitesPhoto Sharing SitesVirtual WorldsWikis

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*

A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest

*http://www.wikipedia.org

What is social media?


What is Social Media

AT&T Lost Dog Video

Why Should I Care?

Why Should I Care?

Why Should I Care?

Why Should I Care?

Why Should I Care?


Benefits of Social Media

Build New RelationshipsReferrals & Repeat BusinessBuild Reputation as the ExpertBuild Trust as You Provide ValueBuild Your Personal BrandExposure For Your ListingsDrive Traffic To Your SiteCreate Raving Fans


Problem with Social Media






Making Money

What we all really want is to make money off of social media!

If you can’t, why do it?

Agenda

53 Minutes

13 Key Strategies

90 Days

Building off your existing knowledge

Jonathan Nicholas, Virtual CEO © 2009 All Rights Reserved


Real World Analogy

Social Media Isn’t New!


Real World Analogy


Real World Analogy


Real World Analogy


Real World Analogy

“Social Media is a Cocktail Party”

Jim Tobin, PresidentIgnite Social Media

$14.95

www.amazon.com


Rules of Social Media

The party is going on and your brand is already there.

Listen first, talk later.

Talk with people, not at people.

Engage & contribute to the conversation.

Relationships first, business second.



It’s not all about you.

Play nice and share; even if it doesn’t help you directly.

Context is key.

Build your friend base before you need it.

Be helpful, sincere and authentic.



Be interesting

Be remembered

Be discussed

Be shared

Be Transaparent

http://www.youtube.com/watch?v=1XEHpyQbwM0



Don’t drink too much at the party!


Don’t Blast Info

The New SPAMDon’t Blast

◦Friends◦Followers◦Tweeps◦Contacts

Don’t Rapid Fire


Follow the SM Process

Develop

Content

Drive Traffic

EngageCreate Clients

Raving Fans


Develop Informative Content

Start with a WordPress.org Blog



Develop Informative Content

Solve their Problems

How-To’s

White Papers

Case Studies


Drive Traffic


Linked in


Facebook

61% of users are over 2543% are between 26-4453% are 18-34

In July, Facebook added its30 millionth subscriber

Women over 55 are the fastest growing demographic group on Facebook


Drive Traffic


Drive Traffic

RSS Feeds on Your Blog & Others

Link to SM Sites


Drive Traffic

Syndicate Content


Drive Traffic

Post, Tweet & Link

◦Testimonials◦Links to Your Content◦Links to Other’s Valuable Content◦Links to Your Listings◦Photos, Video, Notes◦Automate the Process


Drive Traffic

http://www.retaggr.com/Home


Drive Traffic

Targeted Promotions


Engage the Consumer

Be a Resource

http://www.sellmyhomeinmetrowestma.com


Engage the Consumer

Turn the Channel


Engage the Consumer

Virtual Helper


Create Clients

SM Convergence

◦Group Friends◦Organize◦Search for $$


Foster Raving Fans

It’s About Them, Not You!

Promote your Friends

◦Testimonials◦Blog about their services◦Tweet about them◦Post Congratulations


Foster Raving Fans

Community

◦Facebook Fan Page◦LinkedIN Group◦Twitter Profile◦Your Own Network


Foster Raving Fans

Monitor & Listen

◦Monitor the Network◦Monitor Comments◦Have an ePolicy◦Be Proactive◦Be on Alert◦Manage the Risk


Monitor Your Brand

Profile Alerts Analytics


Monitor Tool


Rinse & Repeat

Stay at it!

It’s about the Buzz!

SM Seasoning


Closing Thought

Generation Y

By 2010 GenY will outnumber the baby boomer generation. 96% of GenY have joined a social networking site.


Closing Thought

Generation Y & NextGen

Email is so last century! So much so that Boston College stopped assigning email addresses to incoming Freshman in 2009.


Questions?

Questions?


Social Networking Driving Dollars to Your Bottom Line

Jonathan D. NicholasVirtual CEO | Consultant | Strategist www.jonathannicholas.com

The Company CEO, Inc.847-881-6535

For More Information

http://www.jonathannicholas.com

http://www.jonathannicholas.com/

Social Media: Driving Dollars to Your Bottom Line

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